Freelancer profile translated to English.

Description

SEA specialist with over 6 years of experience in Google Ads, Bing Ads, and YouTube Ads, I help brands optimize their acquisition through profitable campaigns.

Also expert in Meta, Native, and offline TV levers for a high-performing multichannel strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Marseille (up to 15km)

INDEPENDANT
Paid Media Consultant - Digital Marketing
E-COMMERCE
January 2025 - Today (1 year and 5 months)
Marseille, France
- Full audit of Google Ads & Meta accounts

- Cross-platform acquisition strategy (Search + Social)

- Creation of Search & Meta campaigns

- Search keyword research & Meta targeting

- Writing impactful text & visual ads

- Campaign optimization (CPC, CPL, ROAS...)

- Analysis of Meta queries and audiences

- Search & Meta ad A/B testing

- Unified reporting Search + Meta (Looker Studio)
MYCS
SEA Manager France
E-COMMERCE
October 2021 - December 2024 (3 years and 2 months)
Paris, France
Main responsibilities:
- Creation, management, and optimization of advertising campaigns on Google AdWords and Bing Ads, with a focus on the French market.
- Daily performance analysis using internal reporting tools, enabling strategic adjustments.
- Leadership on SEA forecasts: defining revenue objectives, marketing budgets, and short and long-term ROI forecasts.
Key achievements:
- Improved SEA performance by meeting or exceeding demanding KPIs in the French market.
- Significant contribution to strategic budget planning, in collaboration with marketing teams.
Skills developed:
- In-depth expertise of advertising platforms (Google AdWords, Bing).
- Data analysis to drive performance and guide acquisition strategies.
- Collaboration with international teams in a bilingual environment (French/English).
Maisons du Monde
Senior SEA Project Manager Europe
E-COMMERCE
April 2018 - September 2021 (3 years and 5 months)
Paris, France
• Management of European markets (DACH / IT / ES / NL)
• Management of Search and Shopping campaigns (Adwords & Bing)
• Implementation of communications according to seasonality and commercial calendar
• Production of ad-hoc / monthly reports and analysis of campaign performance
• Management of ad-hoc projects (Data driven/ attribution, management and optimization of the shopping feed via Lengow and internal source feed, testing of Google new features etc.)
• Competitive intelligence