Manon Gamet

I offer a full range of CRM services tailored to business needs:

- Management: responsible for an intern, training and

support in tasks related to strategy.

- Emails: collaboration with various departments. Supervision of the

operational part (visual brief, design creation and integration).

Creation of targeting, link tables, tracking, personalization and

programming. Implementation of a new "Ramsès Flash

by Feu Vert" campaign (monthly newsletter), graphic design, branding, and editorial calendar. Participation in CRM tool tenders.

- SMS: writing, creation, targeting, and programming of campaigns.

- Mailings: creation of mailings and collaboration with La Poste.

- Loyalty: management of the loyalty program and the Ramsès

Game. Implementation of Wallets (Apple Wallet and Google Wallet) for the

loyalty card and creation of notifications

• Collaboration between the marketing department (France, Northern Europe, USA, Canada), the Studio, the Customer Experience department, the Data department, the Legal department, and B2B.

• Implementation of synergies between brands: Huttopia, Citykamp, Hors marque, Hôtels.

• Creation and evolution of templates for different brands.

• Campaign planning based on business and customer experience objectives.

• Database evolution (opt-out / non-opener cleaning), redesign of different opt-ins and coordination of their implementation.

• Implementation of a CRM strategy, targeting, personalization, and co-creation of the planning for all campaigns.

• Campaign optimization with an ROI objective using A/B testing, among others: sending day/time, frequency, offer types (%/€), email type (text/design).

• Creation, implementation, and management of automated emails: transactional and relational emails (pre-stay, post-stay, destination recommendations based on journey, loyalty program: explorers…).

• Creation of campaigns (newsletters, marketing) on the Actito tool: definition of targeting, integration of campaigns in 8 languages (French, Canadian, English, American, Dutch, German, Spanish, Italian). Definition of links/CTAs, UTMs, and personalization. Checks and tests, campaign programming, results monitoring.

• Implementation of a new email format: The Huttopia newsletter "Nature.".

• Performance monitoring and implementation of reporting for optimizing the results of all campaigns.

• Constant monitoring of competitors, CRM, and good emailing practices (Badsender, BDM, GDPR).

Results:

• 2X fewer emails sent compared to N-1.

• Click-through rate increased by 4.24%.

• Number of transactions increased: 318 additional.

• Revenue increased by 107.4%.

• Average basket increased by €207.45.