Manon Gaignard

🎯 Management of inbound marketing strategy:

- Writing blog articles and downloadable guides

- Creation of marketing automation campaigns related to personas

- Creation and updating of forms, workflows, and emails via Hubspot

- Training sales teams on tool usage and lead handling

📲 Social media management:

- Creation of visuals and descriptions, publication, and reporting of social media activities

- Community management

- Presence on Instagram, Facebook, LinkedIn, YouTube, and X

📢 Webmarketing:

- Management of digital acquisition projects and campaigns with the agency

- Management of national or regional sales operations (landing pages, forms, Google/Meta ads...)

- Writing and sending the quarterly newsletter

Website management:

- Creation and updating of content pages on the national site and dealership sites via Drupal

- Creation of mockups to improve website functionalities

📈 Reporting:

- Creation and improvement of dashboards to monitor objectives (Number of leads, visits, subscribers, social media interactions...)

- KPI measurement and monthly and quarterly reporting on various tasks

For 6 months, I contributed to expanding the appetizer and ready-to-eat product ranges to increase PASO Traiteur's turnover in mass retail. I also developed the social media community to strengthen the brand's digital presence. My tasks included:

- Press Project Management: briefing press releases, arranging press insertions in collaboration with the magazine's editorial team.

- Social Media Management (Facebook/Instagram/LinkedIn): bi-monthly content creation, editorial calendar setup, daily community management/moderation, and paid promotion. (Results: Instagram: +8.1% followers, +10.2% accounts reached in the last 3 months of the internship - organic + paid / LinkedIn: +6.3% followers in the last 3 months of the internship - organic)

- Website updates.

- Monthly analysis of product performance, monitoring market and competitor trends. Synthesis of key information for management presentation. (IRI Data)

- Preparation of sales support tools for the sales team (3 sales pitches, POS materials, 4 sales plans, price lists...) and sales presentations (3 market reviews, sales force presentation).

- Presentation of performance and new products to the sales force (40 people). Facilitated a Kahoot-style workshop.

- Participation in new product development: market research, recipe development with R&D.

- Packaging project management: briefing agencies, creation, modifications, pre-press, final proof, printing (graphic chain monitoring),

As an Assistant Brand Manager, I worked in an international context by implementing media campaigns across various platforms: TV, social media, e-commerce, and organizing internal events to promote the brands to the general public and employees. My tasks included:

- Strategy: supporting 3 Brand Managers in deploying brand strategy.

- Analysis: updating Nielsen dashboards, ad hoc analyses on Nielsen, campaign results, social media.

- Project Management: up to 5 projects simultaneously for 3 different brands. Autonomous project management from A to Z. Examples: creation of presentation kits for sales teams, management of influencer or media campaigns.

- Social Media: supporting the Brand Manager and media agency in implementing sponsored campaigns. Creation of an editorial calendar for Instagram, Facebook, and YouTube.

- TV spot adaptation: briefing the creative agency, voice recording, translation, project monitoring.

- Events: organizing the internal Oreo x Batman activation for 350 people and a company-wide contest for 250 employees.

- Influencer Marketing: Management of 4 influencer campaigns (briefing, influencer selection, content feedback): Brand Ambassadors, Taste campaign (recipe filming with influencers and a Chef) on YouTube + Instagram, Oreo x Batman campaign on TikTok, and TUC campaign on Instagram.

- E-commerce: setting up landing pages and brand pages on mass retailer websites.

- Competitor analysis through field sales reports.