Freelancer profile translated to English.
Back to original languageAbout Manon
Do you want to refine your positioning, strengthen your influence, or better manage your image? Let's talk about it.
I support institutions, brands, and public figures in building coherent and sustainable communication strategies, based on a deep understanding of opinion dynamics and reputation issues.
My background:
With a Master's degree in Political Science from the Institut français de Presse (Paris Assas University) and a Master's degree in Digital Communication Strategy from CELSA, I worked in consulting firms and then in communication agencies in Paris and across the African continent.
Through my experiences, I have developed expertise in the field of reputation, from online opinion auditing to the activation of influence campaigns.
After spending 5 years in Dakar, Senegal, I now work daily to support my clients in analyzing and enhancing their image, in France and French-speaking Africa.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceCommunication strategy consultant (institutional, political, digital)CONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Dakar, SenegalClients: Digital Africa, African Heads of State, African Union, international institutions...I regularly collaborate with communication agencies on behalf of their clients.
- Afriques ConnectéesCo-ManagerCONSULTING AND AUDITSJuly 2017 - Today (8 years and 11 months)Afriques Connectées helps companies, institutions, and political figures understand the digital worlds in Africa to deploy effective communication strategies and extend their messages to African online audiences. Analysis of online opinion and reputation:- Community analysis- Influencer sourcing- Analysis of information diffusion patterns (crisis)- Typologies of actors and argumentsConsulting and strategy:- Website and social media audit- Design of digital and influence strategies- Positioning, editorial, social media, and graphic chartersActivation and action:- Drafting talking points, arguments, and advocacy documents- Design and implementation of digital communication, e-influence, and crisis communication strategies
- ConcertoDigital communication consultantCONSULTING AND AUDITSJanuary 2019 - January 2020 (1 year)Paris, FrancePolitical, institutional, and corporate communication for international clients (Africa, Europe, Asia): high-level political figures, institutions, and private companies.Digital communication consulting:> Development and implementation of digital strategies
- social networks (account creation and management, definition of positioning and editorial line, editorial charter, CM, reporting, influencer campaigns, ads management…)
- websites
- online reputation (audit and recommendations)
> Acculturation and training of client teams:- support in recruiting staff
- social media training workshops
- implementation of digital communication team processes and workflows
> Development of the agency's digital expertise:- creation of a specific offering
- identification of profiles and service providers
- business development
> 360 account management:- client interface
- consulting
- press relations
- public relations
Recommendations
Be the first to recommend Manon
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Professional Master 2, Computerized Media and Communication Strategies (MISC)CELSA - Graduate School of Information and Communication Sciences2014Master 2 professionnel, Médias informatisés et stratégies de communication (MISC)
- Master 1, Political and Social Sciences, specializing in Media, Information, and CommunicationPanthéon Assas University (Paris II)2013Master 1, Sciences politiques et sociales mention médias, information et communication