Manon Fifi

I support e-commerce and lifestyle brands in the creation, structuring, and development of their marketing ecosystem, with a strategic, creative, and performance-oriented approach.

My expertise covers the entire marketing funnel, from global strategy to operational execution: Shopify store management and optimization (back-end, product listings, SEO copywriting, customer journey optimization), CRM setup and management (emailing, SMS, and WhatsApp), Meta Ads campaigns, collaborations with influencers, as well as the creation of visuals and marketing content.

I also work on building comprehensive marketing strategies based on market analysis, audience understanding, and brand positioning. My experience in an international environment within a major brand like IKEA has allowed me to develop strong strategic rigor and an omnichannel marketing vision.

As a freelancer, I have supported several e-commerce brands in their growth by combining operational execution and performance optimization. This includes managing loyalty programs, developing advanced CRM strategies, and analyzing e-commerce data to optimize key KPIs such as AOV, LTV, conversion rate, retention, and ROAS.

My approach is based on a 360° vision of marketing: understanding the brand, structuring its acquisition, optimizing conversion, and strengthening loyalty to build sustainable and coherent growth.

My goal: to help brands grow in a structured way by creating high-performing, coherent marketing ecosystems designed for the long term.