About Manon
French
Native or bilingual
English
Native or bilingual
Portuguese
Native or bilingual
Experience
- Freelance - Conseil en marketing digitalDigital Marketing & Acquisition ConsultantApril 2026 - Today (4 months)Strategic and operational support for companies to optimize their digital presence and overall performance.With over 7 years of experience in communication agencies and non-profit organizations, I now work as an independent consultant to help brands structure and deploy their marketing strategy with a pragmatic, results-oriented approach.My expertise is built around 4 pillars from my background:✅ Multichannel & SEA Strategy Management:Management and optimization of advertising campaigns (Meta, Google Ads) with proven experience in improving ROI (+20% on a portfolio of 20 clients).Development of comprehensive communication plans, from strategy to operational execution.✅ Digital Project Management:Leadership of digital departments and coordination of major national events.Mastery of the production chain: from competitive benchmarking to performance reporting.✅ Content Creation & CRM:Creation of content adapted for social media and proficiency with the Adobe Suite/Canva.Development of loyalty strategies through emailing (managing databases up to 15,000 contacts) and CRM.✅ International Deployment:Ability to adapt and translate digital platforms for an international audience (fluent French, English, Portuguese).Why collaborate with me?My agency experience has taught me the agility and rigor needed to manage diverse client portfolios. I don't offer off-the-shelf solutions, but tailor-made support based on a real analysis of your needs and data.
- Maga CommunicationSenior Digital Project ManagerJuly 2023 - July 2025 (2 years)Bordeaux, FranceLeading the agency's digital department, I managed the strategy and operational deployment for a portfolio of 20 active clients. My role was to translate clients' business objectives into high-performing digital solutions, combining strategic vision with technical rigor.Key missions and achievements:Performance Management (Ads): Conception and optimization of multi-channel sponsored campaigns (Google Ads, Meta Ads, TikTok Ads) that resulted in a +20% ROI improvement in one year.Content Strategy: Creation and implementation of social media strategies (Instagram, Facebook, TikTok) to enhance brand image and community engagement.Web & E-commerce Expertise: Management, updating, and SEO optimization of websites on WordPress, Shopify, and PrestaShop to improve user experience and conversions.CRM & Loyalty: Automation of targeted email campaigns via Brevo for databases of up to 15,000 contacts, with advanced segmentation to maximize open rates.International Deployment: Translation and adaptation of digital platforms into English, enabling market expansion on a global scale.Organization & Process: Design of project management tools on Notion, optimizing internal coordination and performance indicator (KPI) tracking.
- Maga CommunicationDigital Project ManagerSeptember 2018 - June 2023 (4 years and 9 months)Managed the agency's digital department.Created content for a portfolio of 20 clients across their various social networks.
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Education
- Master of Business Administration - MBAEcole Internationale Tunon2020Master of Business Administration - MBA
- Bachelor's degreeESP Ecole Supérieure de Publicité, Communication et Marketing2017Bachelor's degree