Freelancer profile translated to English.

Description

🎯 CRM Manager specialized in e-commerce

I help e-commerce brands increase their revenue through email marketing and CRM, by implementing high-performing, conversion-oriented strategies.

💡 My expertise:

Implementation of high-performing CRM strategies.
Audience segmentation and personalization.
Conversion-oriented email campaign management.
Creation and optimization of automated flows (welcome, abandoned cart, post-purchase…).

📈 Results obtained:

Increase in open rates from 2% to 30% on an inactive base.
Up to 40% of revenue generated via CRM.
Up to 55% open rates on optimized campaigns.

🛠️ Tools :

Klaviyo, Brevo, Shopify, Prestashop

🤝 I mainly support:

E-commerce startups and SMEs looking to structure, optimize, or scale their CRM.

🚀 My goal:

To make CRM a profitable and sustainable channel, capable of generating a significant portion of your revenue.

I am available to discuss your project, let's chat!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Laboratoire Physiosynthèse SARL
CRM Manager
HEALTH AND WELLNESS
January 2026 - Today (7 months)
Toulouse, France
Implementation and optimization of email campaigns generating up to 40% of revenue through CRM.
Structuring and optimizing CRM to improve campaign performance and increase customer engagement.
Contribution to marketing operations with a focus on conversion and revenue generation.
Email marketing CRM Content marketing Emailing Klaviyo
Curanderas
Web Marketing Specialist
HEALTH AND WELLNESS
September 2025 - Today (11 months)
Toulouse, France
Implementation of CRM strategy to boost loyalty and increase recurring revenue.
Improvement of the customer journey to increase engagement and retention.
Optimization of e-commerce sites (Shopify / Prestashop) to improve conversion rates and average order value.
Shopify Klaviyo Emailing E-commerce
MYEIDŌ
SEA Specialist (Meta Ads)
SOFTWARE PUBLISHING
March 2025 - Today (1 year and 5 months)
Toulouse, France
Analysis and Audit:
Analysis of the account and client-defined objectives
Recommendations and definition of advertising strategy
Creation of META audiences
Campaign Creation and Launch:
Creation of campaigns adapted to objectives (conversion, traffic, engagement)
Meta Ads Facebook Ads Instagram Ads

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International Bachelor in Management
Rennes School of Business
2022
La mission du Bachelor in Management est de donner aux bacheliers une formation académique et pratique, solide dans les matières de gestion d’entreprise et dans un environnement académique international de haut niveau.
MSc Strategic and Digital Marketing
Rennes School of Business
2023
Le MSc Stratégic and Digital Marketing a pour objectif de développer les compétences suivantes : - Recherche en marketing stratégique - Marketing digital et communication - Gestion de marque - Insights consommateurs et sélection des canaux - Analyse de données et campagnes digitales.

Foundations of Project Management
Google
2023
Agile method Waterfall Project coordination Project management Agile and Waterfall Methodologies
TOEIC
ETS
2020
English

Manon Cassé

CRM e-commerce | Klaviyo | Email marketing

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