Freelancer profile translated to English.
Back to original languageAbout Manon
I am Manon, an expert in email marketing & CRM strategy.
For 3 years, I have been helping e-commerce brands transform their email channel into a conversion and engagement engine.
Email Marketing & CRM
- Audit of your emailing ecosystem
- Creation of your tailor-made mailing strategy according to your objectives
- Implementation of automated sequences: welcome, post-purchase, cart abandonment, etc.
- Monthly management of your emailing strategy
- Writing of all your sales emails
- Segmentation of your email list
- A/B Testing & optimizations
Design & Art Direction
- High-performing email design
- Creation of reusable templates in Klaviyo
- Tailor-made Email Design System to streamline production
- Creation of editorial illustrations to reinforce the brand universe
Copywriting & Content
- Conversion-oriented writing
- Tone of voice adapted to your brand image
What sets me apart:
- 7 years of experience in art direction
- 3 years of freelance experience in email marketing
- +40 brands supported (SORAĀLI, Les Petits Bidons, Naali, marocMaroc)
- A global approach: creative and strategic, bridging performance and brand image.
📍 Based in Montpellier – Available remotely or in a hybrid format
✉️ Want to boost your CRM? Let's talk.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceKlaviyo Expert - Email DesignerE-COMMERCEMarch 2023 - Today (3 years and 3 months)Montpellier, FranceI create email experiences that combine storytelling, strategic direction, and performance.I work across the entire email lifecycle:
- Creation of automated flows (welcome, cart abandonment, winback, etc.)
- Redesign of high-conversion emails
- Art direction & email design system
- Copywriting
- Integration (Klaviyo, Omnisend, Brevo)
- CRM segmentation & optimization
- Implementation of a comprehensive CRM calendar
Brands supported:SORAĀLI, DIALECT, Les Petits Bidons, Elizabeth Arden, marocMaroc, Deborah Pagani, Dada Sport, IBELIV, Naali, Yacon&Co, Codage Paris, ...Key Skills:Email Marketing, CRM, Copywriting, Email Design, Klaviyo, Segmentation, Automation - Evergreen MediaFreelance Designer specializing in Email MarketingE-COMMERCEJanuary 2023 - December 2024 (1 year and 11 months)Montpellier, FranceI supported several e-commerce brands at Evergreen Media agency as an outsourced email designer & art director, with both strategic and operational roles.Main missions:
- Email art direction: adapting graphic standards to email marketing constraints.
- Optimization of production processes to streamline newsletter distribution.
- Design of campaigns and automated flows.
Brands supported:Yonka (US), Pohesia, Fempo, Naali, Yacon&Co, Fruggies, Codage Paris…Results:- +30 newsletters per month thanks to a comprehensive Design System designed to facilitate daily newsletter production.
- Visual translation of brands into the email universe with a performance objective, without ever losing brand image.
- Close collaboration with e-commerce managers.
- Training on the use of design systems for creative teams.
- Agence Com Une ExceptionArt DirectorCONSULTING AND AUDITSNovember 2017 - January 2023 (5 years and 2 months)Montpellier, FranceFor 5 years, I supported numerous clients (local authorities, institutions, private companies) in their global communication projects, from strategic planning to graphic realization, both in print and digital.Main missions:
- Responses to tenders (public and private)
- Creative concepts
- Graphic realizations (print, digital, motion design)
- Web project management (UX, production monitoring, WordPress)
- Development of digital strategies
- Client follow-up, coordination of creative teams and service providers.
Selection of clients supported:- Chambre d'agriculture de l'Hérault
- CCI de l'Hérault
- EPF Occitanie
- Pays de l'Or agglomeration
- Sud de France Arena
- Syndicat Mixte du Bassin de Thau
- Les éoliennes flottantes du Golfe du Lion
- Link City
- FDI Immobilier
- École Supérieure des métiers artistiques
- Ametra
Grand Prix de la créa at Cap Com' for its 30th edition.The public and territorial communication networkThe agency won the creation award for the joint campaign of the Kiasma and Agora halls for the towns of Le Crès and Castelnau-le-Lez in Hérault.
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Education
- Master's Degree, Graphic Design and Digital StrategyESMA - Graduate School of Applied Arts2016Mastère, Design graphique et strategie digitale
- Professional Bachelor's Degree, Communication Activities and Techniques, specializing in AdvertisingIUT Robert SCHUMANN2015Licence Professionnelle, Activités et Techniques de Communication spécialité métiers de la publicité
Certifications
- Learning UX Design - User Experience for Web DesignOccitanie E-formation2023