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Manon BouvetMB

Manon Bouvet

Public Relations & Strategic Partnerships

€500/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Manon

Expansion, Strategy & Marketing Consultant | Expert in Tenders and Public Affairs

My name is Manon Bouvet Dit Maréchal, a passionate consultant specializing in supporting companies in their expansion on European markets. With my expertise in market entry strategies, national and international (public and private) partnership development, I help companies and brands turn their local successes into global achievements.

My approach:

- Market Entry Strategy: Development of tailor-made plans that reflect brand values and captivate European consumers.
- Tender Management: Coordination and submission of competitive responses to public and private tenders, aligned with local regulations.
- Regulatory Compliance and Advocacy: Ensuring products meet required standards while promoting favorable and sustainable policies.
- "Go-to-market" Marketing Support: Design and implementation of launch strategies adapted to the specificities of target markets, maximizing impact and public engagement. Advice on positioning, key messaging, and campaign customization for optimal results.

With over 8 years of experience, particularly in public affairs, partnership management, and strategic marketing roles at mobility leaders like HelloRide and Bird, I am committed to providing multidimensional expertise that combines strategic vision with operational execution.

Ready to conquer Europe? Contact me and let's turn your global ambitions into reality.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Chinese

    Basic

Remote only
Primarily works remotely

Experience

  • LIME
    Creation of strategic partnerships and management of public tenders
    TRANSPORTATION
    January 2025 - September 2025 (8 months)
    I support Lime, a shared mobility operator in France, on various subjects:
    • Drafting of public tender documents;
    • Creation of strategic partnerships
    • Meetings with institutions
    Tender Response Strategic Partnerships Public Affairs Consulting
  • Hellobike
    Public affairs, expansion manager and spokesperson
    December 2023 - December 2024 (1 year)
    Paris, France
    As the Public Affairs and Expansion Manager at HelloBike, I spearheaded strategic initiatives to drive the company's growth across French-speaking and Northern European markets. My responsibilities encompassed the following:
    - Government Relations: Established and maintained high-level relationships with government officials, regulatory bodies, and municipal stakeholders to ensure compliance and gain support for expansion projects.
    - Tender Management: Led the preparation and submission of competitive bids for municipal and governmental tenders, ensuring thorough research and alignment with local regulatory frameworks.
    - Partnership Development: Identified and nurtured partnerships with key stakeholders, including local transportation agencies and tech partners, to bolster HelloBike's market entry and operational effectiveness.
    - Strategic Expansion Planning: Devised and executed comprehensive market entry strategies tailored to the unique socio-political landscapes of French speaking and Northern European countries.
    - Advocacy & Policy Shaping: Advocated for sustainable mobility policies and worked collaboratively with public sector leaders to promote micro-mobility solutions that aligned with city transportation goals.
  • Freelance
    Expansion / Marketing / Strategy consultant
    January 2022 - Today (4 years and 5 months)
    France
    As a consultant, I accompany companies on the following topics:
    - Public Policies: Navigate complex regulatory landscapes to develop and execute effective public affairs strategies that align with the goals and values of mobility companies. Stay abreast of legislative changes and proactively engage with policymakers to shape favorable regulatory environments.
    - Stakeholder Engagement: Cultivate and maintain relationships with key stakeholders, including government officials, community leaders, and advocacy groups. Collaborate closely with internal teams to ensure alignment with external partners and community expectations.
    - RfP / Bid Management: Bid management is a crucial facet of my role. I orchestrate comprehensive strategies for engaging with government entities. This involves not only identifying and analyzing bid opportunities but also crafting compelling proposals that showcase the positive impact of our solutions on urban transportation. By strategically managing bids, I aim to secure favorable regulatory outcomes that foster innovation, sustainability, and the seamless integration of mobility solutions into the fabric of modern cities. My approach combines a deep understanding of policy landscapes with effective stakeholder engagement, ensuring that bid submissions are not just responsive but strategically positioned to drive positive change within the dynamic mobility ecosystem.
    - Marketing Strategy Guidance: Accompany companies in the development and execution of targeted marketing strategies that resonate with both governmental and public audiences. By leveraging insights from stakeholder engagement and policy analysis, I help design campaigns that effectively communicate a company's vision, align with public policy trends, and enhance brand reputation in competitive markets. This involves advising on positioning, key messaging, and partnership-driven initiatives to bolster outreach and impact.

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Education

  • Master international business management, Commerce international
    groupe INSEEC
    2019
    Master international business management, Commerce international
  • Bachelor's degree, Commerce international
    Санкт-Петербургский политехнический университет Петра Великого
    2017
    Bachelor's degree, Commerce international

Skill set

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