About Manon
English
Fluent
French
Native or bilingual
Experience
- Madame WebFreelance Google Ads ConsultantCONSULTING AND AUDITSJanuary 2019 - Today (7 years and 5 months)Vence, France- Creation and management of advertising campaigns on Google Ads- Consulting and digital marketing audit 360°- Improvement of the overall conversion rate (CRO)For more information:https://madame-web.fr
- AdPremierSEA Expert - Traffic ManagerCONSULTING AND AUDITSJuly 2018 - November 2018 (4 months)Valbonne, France- Creation and optimization of SEA campaigns in B to B- Monitoring of KPIs and reporting to clients- Consulting in webmarketing strategy- Customer relationship management from A to Z- Interventions in school for paid referencing courses (Ipag, Nice)
- Spartoo.comWebmarketing Acquisition Campaign ManagerE-COMMERCEAugust 2016 - June 2018 (1 year and 11 months)Grenoble, France- Steering of acquisition levers for several Spartoo sites (France and international: DK, FI, UK, CZ) in a logic of ROI improvement- Launch, monitoring and optimization of SEA, Display, Emailing, Affiliation, Price Comparators, Retargeting, etc. campaigns.- Commercial and relational actions with partners, negotiation of highlights- Analysis of results and monitoring of key indicators: CPA, CVR, CTR, etc.- Recruitment, supervision and training
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Education
- Master 2 - International ManagerIAE de Grenoble2016Programme entièrement en anglais dans une classe internationale. Présentation du programme: The Master International Manager (MIM) is dedicated to students with a background in management who want to prepare themselves for an international career. Using the main pillars of international corporate management (international finance and accounting, international economics, international marketing, international human resources, etc.), the programme first aims at mastering core business disciplines and gaining a real understanding of global business issues.
- Master 1 - Strategic ManagementToulouse School of Management2015Présentation du programme: "Le Master 1 Management stratégique a pour objectif de former des jeunes cadres généralistes aux approches et méthodes du management, et à les préparer à prendre une part contributive à la prise de décision en entreprise, et à sa mise en œuvre opérationnelle. A cette fin, la formation présente les connaissances fondamentales du management, une approche des principales questions, outils et méthodes liées aux choix stratégiques de l’entreprise ainsi qu’une mise en situation professionnelle, que les étudiants mettent en pratique à travers un stage de fin d'année."
Certifications
- Google Ads BasicsGoogle
- Google Ads Certification for Search Network AdvertisingGoogle