Freelancer profile translated to English.

Description

🚀 Head of affiliate and partnerships, with over 8 years of experience in digital marketing, I can handle your digital needs to make your brand/products shine while controlling your CACs.

⚡️Dynamic, ROI-oriented professional, my years of experience with advertisers give me a 360° vision that is operational, strategic, and business-centric.

I can assist you with:

🎯 Defining your multi-channel acquisition strategy (desktop/mobile and APP): Affiliate, SEA, Display, DOOH, SMO, Emailing, radio...

🏆 Implementing your affiliate strategy: Choosing the platform, negotiating remuneration terms, setting up product sales.

📲 Media coordination: campaign briefing, campaign monitoring with agencies and/or implementation.

💼 Cross-functional digital project management: promoting your products on-site (push notifications, banners, etc.), CRO, etc.

📊 Digital campaign analysis: KPI monitoring through dedicated reporting.

💸 Analysis and optimization of your CACs.

I am available to discuss your challenges and needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Chinese
Conversational

Workplace preferences

Remote only

Primarily works remotely

FLOA
Head of Affiliate and Partnerships
BANKING AND INSURANCE
September 2021 - Today (4 years and 11 months)
Bordeaux, France
Development of the affiliate and partner network
Creation of an affiliate and business introducer network via AWIN (comparison sites, emailing, display, SEO, etc.)
Negotiation of partnership terms and affiliate remuneration methods.
Operational implementation and management of affiliate campaigns: launch, animation, and management of the affiliate program nationwide.
API integration of partners
Testing the integration of offers on search engines for new affiliate sites (implementation, traceability, etc.)
Optimization and monitoring of customer journey conversion in collaboration with subject matter experts: CRO, landing page optimization, scoring, etc.
Budget management and forecasting with an ROI focus
Analysis of key conversion funnel KPIs: landing page optimization, etc.
Identification of new relevant partners
Agency relations for 360 media planning with the objective of brand awareness and/or ROI nationwide and Europe (Instream, catch-up TV, email, DOOH, Spotify, etc.)
Management of media investments for the Acquisition department
Affiliate Marketing Traffic Acquisition Acquisition Strategy Brand Development Conversion Funnel
FLOA
Head of Digital Acquisition - Cdiscount BU
BANKING AND INSURANCE
January 2020 - August 2021 (1 year and 7 months)
Bordeaux, France
Definition of the acquisition strategy for Cdiscount Card, Cdiscount Bank and Insurance, Cdiscount Rental, Cdiscount Boost products.
Implementation of on-site and off-site action plans across all Cdiscount channels: SEO/SEA/Ldiff/Front/Fid/Commerce/CDAV/Services/Social Networks
Monitoring and analysis of the digital marketing plan and evaluation of new opportunities
Creation and monitoring of online communication materials
Participation in various activity committees with the Cdiscount partner (BR, key event committees, etc.)
Negotiations and implementation of cross-functional commercial operations
Banque Casino website: promotion of Cdiscount/BCA products
Traffic and reach monitoring across various acquisition sources for all Card/Insurance/CDP/Rental products
Emailing (HTML creation, sending)
Launch of Cdiscount real estate
Acquisition campaigns via messenger push
Project management for the launch of a new cashback website
Validation of brand image consistency with our partners
Project management for the rebranding of Banque Casino to Floa with Cdiscount and Casino partners
FLOA
Digital Product Manager - Cdiscount BU
BANKING AND INSURANCE
June 2018 - January 2020 (1 year and 7 months)
Bordeaux, France
Manage online customer acquisition and loyalty for products: Cdiscount Insurance, Cdiscount Boost, Cdiscount Rental, referral program, joint card.
Identify and leverage relevant acquisition channels for each target audience according to key periods.
Optimization and monitoring of customer journey conversion in collaboration with subject matter experts (drop-off rates).
Implementation and creation of short and medium-term customer engagement plans (affinity and behavioral targeting), pursuing a triple objective of acquisition, loyalty, and reactivation.
Creation and monitoring of customer communication materials (on-site, newsletters, SMS, app push, web push, messenger, and triggers).
Campaign setup for email distribution on the campaign management tool: workflow, HTML integration, proofreading, and validation.
Implementation of SEA campaigns.
Participation in various coordination committees and projects related to the business scope. Implementation of the commercial action plan on the Cdiscount website.
Analysis of the performance monitoring of commercial operations.
Analyze all digital activity indicators (reach, traffic, acquisition campaigns, website traffic, etc.).
Analysis and monitoring of customer relations to optimize their management.
Develop the visibility of Banque Casino products on the Cdiscount website (commercial banners, SEO, etc.).