Freelancer profile translated to English.
Back to original languageAbout Manon
Need a marketing strategy that combines brand vision and AI power?
Freelance marketing strategist based remotely, I support ambitious SMEs & mid-sized companies in building their brand and operational deployment.
Forged in demanding companies **(PUIG, Estée Lauder, Shiseido, Nestlé…)**, I bring 360° expertise to transform your business challenges into concrete and differentiating strategies.
My areas of intervention:
- Brand strategy & positioning:Brand platform, storytelling, portfolio architecture, and content strategy.
- 360° Marketing Deployment:Campaign development, product launches, retail activation, and international coordination.
- AI-Augmented Marketing (2026):Prompt engineering applied to marketing, AI content creation, workflow automation, and performance monitoring.
Why work together?
- Strategic Vision:Sharp insight into brand challenges, from positioning to field execution.
- Agility & Innovation:AI is not a gadget; it's a concrete lever to go faster, better, and optimize your budgets.
- Results-Oriented:From concept to KPI monitoring, I implement plans that move the numbers.
Every assignment is unique.
My goal: to build marketing that makes sense, resonates with your brand, and truly makes a difference.
Ready to boost your brand?
Let's discuss your project now.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Bergerac (up to 50km), Bordeaux (up to 50km), Grenoble (up to 50km), Lyon (up to 50km)
Experience
- PUIGGlobal Operational Marketing ManagerFASHION AND COSMETICSJuly 2023 - March 2025 (1 year and 8 months)Paris, FranceManaged global brand activation: centralized local marketing plans for a global view of activities and supported teams in developing and deploying promotional and launch plans.Managed global brand image: built and harmonized a 360° strategy (retail, digital, PR…) in collaboration with stakeholders.Created and developed global in-store activations.Operational monitoring: analyzed sales forecasts, participated in S&OP meetings, coordinated with markets to anticipate needs, and aligned with supply teams during monthly tactical and strategic meetings.
- ESTEE LAUDERMarketing and Commercial Coordinator for EMEA Region (CIS & CES Market)FASHION AND COSMETICSFebruary 2022 - June 2023 (1 year and 4 months)Paris, FranceDeveloped trade marketing strategies with distributors to maximize brand visibility and profitability (activations, CRM, training, digital…).Commercial monitoring and business analysis: launch reviews, weekly performance monitoring (sell-in / sell-out), ad hoc product performance analysis (MOB).Merchandising: designed guidelines for each campaign and supervised their implementation in stores.
- SHISEIDOTrade & E-Trade Assistant Project ManagerFASHION AND COSMETICSJanuary 2022 - January 2023 (1 year)Paris, FrancePrepared marketing plan: consolidated market needs, managed specific requests, and participated in seminar organization.Activation monitoring: coordinated launches, monitored marketing plan execution, and analyzed commercial performance (OCD, multi-zone trade plans).Quantitative analysis: evaluated sell-in and sell-out performance for each launch.
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Education
- Master 2 - Marketing Brands EngineeringIAE Grenoble2022Spécialisation: Management des marques de luxe, Management des marques agro-alimentaire Management des marques cosmétiques, Marketing 3.0, Entrepreunariat
- Gap year during my Master 2IAE Grenoble2019Césure en Australie d'une durée de un. Cadre : 3 mois de stage au sein de la start up ITHRIVE, spécialisée en complémentaire alimentaires bien être. Le reste du séjour, j'ai poursuivi sur un contrat en management de la surface de vente pour Calvin Klein à Sydney.
Certifications
- Data Marketing & Artificial IntelligenceDataScientest: Certification issued by INSEEC Executive Education2025