About Manon
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Appaloosa TechnologyGrowth Marketing – Acquisition & HubSpotSOFTWARE PUBLISHINGNovember 2024 - March 2026 (1 year and 4 months)Paris, FranceDevelopment of B2B acquisition strategy and optimization of marketing performance.• Implementation of multi-channel acquisition actions• Optimization of natural referencing (SEO)• Structuring and optimization of HubSpot (CRM, leads, pipeline)• Performance monitoring and KPI analysisResults:• +45% of qualified appointments• +150% website traffic
- iBanFirstGrowth & Acquisition B2B – CRM & HubSpotSOFTWARE PUBLISHINGMay 2019 - November 2024 (5 years and 6 months)Paris, FranceStructuring of the HubSpot CRM and optimization of B2B sales performance• Definition and implementation of acquisition strategies (inbound & outbound)• Structuring of conversion funnels• Implementation of workflows and lead nurturing scenarios• CRM management and optimization (HubSpot & Salesforce)• Performance analysis and optimization recommendationsResults:• ~€1M in revenue generated per quarter• Conversion rate doubled
- Malakoff HumanisCustomer Relations ManagerBANKING AND INSURANCEOctober 2017 - April 2019 (1 year and 6 months)Paris, FranceEnsure the management and follow-up of client files and guarantee policyholder satisfaction.Handling incoming requests,Dispute resolution and contractual updates,Coordination with internal teams to ensure efficient file processing,Assisting policyholders with their procedures.
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Education
- Master's Degree in International Business – MarketingUniversité François Rabelais – Tours2017Spécialisation en marketing international
Certifications
- Inbound MarketingHubspot Academy2026
- HubSpot Sales HubHubSpot Academy2026