Description

I am a results-driven General Management, Sales, and Operations professional with over 30 years of experience in the FMCG and food commodities industry across the UAE and Oman. Throughout my career, I have led business development, commercial operations, procurement, sales, distribution, and P&L management while building high-performing teams.

A key career achievement was founding and leading JSP Elite Foodstuff Trading LLC from the ground up. As General Manager, I established the business from inception, developed global sourcing networks, built private label and repacking operations, created distribution channels, and implemented commercial and operational strategies. Under my leadership, the company grew into a successful business with an annual turnover exceeding AED 60 million, serving the UAE and export markets.

Previously, I held senior leadership roles with Al Ahli General Trading, Union Beverage Factory, Masafi, Towell Unilever, and Enhance LLC, managing national and regional sales, operations, market expansion, and business growth. I successfully launched new products, expanded distribution networks, negotiated key commercial agreements, improved operational efficiency, and consistently delivered profitable growth.

My expertise includes Business Development, Commercial Management, General Management, Sales Strategy, Operations Management, Procurement, Supply Chain, Budgeting & Forecasting, P&L Management, Strategic Planning, Distributor Management, Market Expansion, and Team Leadership.

I lead with integrity, accountability, and a strong focus on execution. I am passionate about building businesses, developing people, strengthening customer relationships, and delivering sustainable growth through strategic leadership and operational excellence.

Languages

English
Fluent
Hindi
Fluent
Malayalam
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km), Sharjah city (up to 50km), Ajman (up to 50km), Abu Dhabi (up to 50km), Ras al-Khaimah (up to 50km)

*M/s. JSP Elite Foodstuff Trading LLC*
General Manager
IMPORT AND EXPORT
November 2018 - January 2026 (7 years and 2 months)
Dubai City, United Arab Emirates
As a key leadership role within the company which will involve in Managing Sourcing Products from different parts of the world, Supervise Production Unit, Sales and Distribution, Business Development, Planning and Budgeting, Monitoring Financials & Fund Flow etc. Lead and Develop the local distribution workforce, and maintain good relations with current and new potential clients. Formulate & Execute the company's strategic plan. Establish and Lead the execution of operational strategy.

Reporting to the Managing Director and as part of the senior team at the company, will therefore need to think strategically, financially and operationally to make success. Ensure a smooth flow of high-quality products import, then trade, repack and deliver efficiently within the set budget. Vital to business success, the repacking of operational functions and distribution requires constant monitoring for cost- effectively, reducing wastage and maximizing profitability.

Also, be involved in developing new sales leads, improving procurement methods and exploring new business opportunities, marketing the current portfolio through the Fruitland Team.

Maintain a high level of confidentiality throughout: on current business activities, short-long term plans, proposals under scrutiny, and any other activity related to the business.
Business Development, General Management, Budgeting & Forecasting, P&L Management, Team Leadership Sales Management, Operations Management, Procurement & Sourcing, Warehouse & Logistics Management Commercial Management, Strategic Planning, Inventory Management Supply Chain Management, Distribution Management Negotiation
*M/s. Al Ahli General Trading*
Sales & Operations Manager
April 2012 - October 2018 (6 years and 6 months)
Ship Chandlers, Catering companies etc..) in UAE market. focusing on distributing Dry & Frozen Food items under the brand "Al Rabee".
Dry Category: Al Rabee Pulses & Spices, Al Rabee Sunflower Oil, Al Rabee
Vegetable Oil, Al Rabee 1121 XXL Steam Rice, Al Rabee 1121 XXL Sella Rice, Al Rabee Egyptian Rice, Al Rabee Biriyani Rice, Al Ahli Sugar, Al Rabee Salt, Al Rabee Canned Foods (Homos Tahina, Baked Beans, Green Peas, Chick Peas, Foul Medamas USA & China). Responsible for managing AGTC business for UAE market and reporting to the CEO.
*M/s. Union Beverage Factory LLC*
-Sales & Operations Manager
January 2009 - March 2012 (3 years and 2 months)
They are the manufacturers of strong four brands like Maaza Juice, RC Cola, Mambo Float Cans and Aqua Q water. Distributor in Abudhabi & Al Ain areas and (Jaleel Trading) in Ras Al Khaima & Fujairah areas.. Successful launch of "Aqua Q" Water & Mambo Premium 'FLOAT CANS' Negotiated with all main outlets, Whole Salers and all other Channels to obtain agreements for Product listing, Coding, Pricing, Trade deals and Category displays etc.. Attained market leadership position for Maaza Mango in Juice drink category. Piloted a Project called "Arabian Adventure" for UBF business to enhance distribution, visibility and turnover.