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Manel OuerfelliMO

Manel Ouerfelli

Supermalter

Product Manager Ops| B2B/B2C| mobile | healthTech

€850/day
4 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Manel

+10 years of experience in Product Management
📱 Expert in launching, redesigning, and structuring digital products
👩🏻‍🏫 Trainer Product Management & Product team coaching
👩🏻‍💻 Ex Product at Doctolib, OuiCar, Showroomprivé, LVMH
🚀 Experience withB2C, e-commerce, marketplace, SaaS, and healthtechproducts

What I bring to you

🔸 Lead your product cycle end-to-end
🔸 Structure and prioritize an effective backlog
🔸 Optimize your user journeys (examples: purchase funnel, onboarding, login)
🔸 Quickly produce actionable deliverables (audit, scoping, delivery)

MY KEY EXPERTISE

✔️ Product Discovery & Strategy
• Conduct user interviews and analyze field feedback
• Utilize qualitative and quantitative data
• Facilitate ideation workshops
. Formalize an objective-oriented roadmap
• Test & learn approach

✔️ Product Delivery
• Structure and prioritize backlog (user stories, acceptance criteria)
• Sprint management (Scrum / Kanban)
• Facilitate rituals (planning, demos, acceptance)
• Quality monitoring: tests, bugs, performance

✔️ User Journeys & Conversion
• Optimize purchase funnels (navigation → checkout → payment)
• Improve onboarding / login / account access
• Reduce friction and improve conversion rates
• Monitor KPIs: engagement, usage, retention

✔️ Complex Environments
• High-traffic mobile applications
• Coordinate tech, UX/UI, and business teams
• Multi-stakeholder and international contexts
• Sensitive journeys (authentication, onboarding, transactional)

🧠 My Approach
- Pragmatic and business-oriented
- Strong ability to quickly scope and execute
- Comfortable in agency/collective contexts (audits, short-term assignments, rapid delivery)

🚀 Looking for a digital product specialist?
💬 Let's discuss :)
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km), Lille (up to 50km)

Experience

  • Doctolib
    Product Manager B2B | Ops
    MEDICAL
    September 2025 - Today (9 months)
    Levallois-Perret, France
    - Redesign of the B2B product mobile app (scoping, prioritization, product management)
    - Structuring of the roadmap and backlog in line with user and business objectives
    - Monitoring and analysis of user experience indicators (UMUX, CSAT, user feedback) in collaboration with the User Research team to inform product decisions and guide the roadmap
    - Qualification of evolutions and needs before development (Biometrics, regulations...)
    - Prioritization of the product roadmap
    Product Management User Research Mobile Application Process Prioritization
  • Sephora
    Product Ops Manager
    RETAIL (SMALL BUSINESS)
    February 2023 - March 2024 (1 year and 2 months)
    Neuilly-sur-Seine, France
    Impact: Support in transitioning from project mode to product mode

    - Audit and recommendations to foster product methodology in collaboration with the transformation team.
    - Liaison with Scrum Masters and Product Champions (best practices, documentation, etc.)
    - Creation of 2 autonomous feature teams and mentoring of their Product Managers
    - Identification of pain points and continuous improvement
    - Collective or individual support on specific issues (e.g., role clarification, team maturity, skill development)
    - Awareness building and implementation of KPIs by PMs (creation of workshops to define KPIs based on products)
    - Recruitment and onboarding of Product Managers
    Coaching Product Management Product Discovery Product Delivery Product Ops
  • Saint Laurent
    Product Manager
    LUXURY GOODS
    July 2021 - September 2022 (1 year and 3 months)
    Paris, France
    Product Managerfor the B2C application

    Support for deploying the B2C WW application (3 years of development before my arrival)

    - Building a product roadmap
    - Coordination of regulatory impacts
    - Implementation of agility (Scrum: 2-week sprints, rituals)
    - Product Discovery and Delivery management
    - Prioritization of features (chat, payment, regulations)
    - Expertise in mobile best practices: UX/UI and technology
    - Project management: coordination with countries, IT departments, partners
    - Budget management (€1M)
    Agile Method Mobile Application Product Management Documentation

Reviews

5.0

Out of 2 ratings

I

Ines

French botanee

Reviewed on 5/28/2024

I

Ines

French botanee

Reviewed on 5/10/2024

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Education

  • Master 2 Marketing and Customer Relations
    INSEEC
    2012

Skill set

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