MHFreelancer profile translated to English.
Back to original languageAbout Manel
Digital Marketing Project Manager with over 5 years of experience in managing SEO, SEA, e-commerce, and social media strategies. Specializing in traffic optimization, conversion rate optimization (CRO), and omnichannel strategy. I have supported several brands and agencies in Tunisia, Europe, and Morocco, both as a freelancer and in full-time positions. Proven results: organic growth exceeding 40,000 visitors/month, doubled conversion rates, and implementation of high-performing marketing automation systems.
Arabic
Native or bilingual
French
Fluent
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Fermes Ali SfarDigital Marketing Project ManagerAGRICULTUREMay 2022 - Today (4 years and 1 month)Tunis, Tunisia• Design and optimization of the fas.com.tn website on WordPress.• Management of e-commerce sites shop.fas.com.tn and tesorodelrio.com (SEO, product integration, performance monitoring).• Development of the annual digital strategy, definition of KPIs and marketing budget.• Management of advertising campaigns (Meta Ads, Google Ads) with a +100% conversion objective.• Team management: community manager, graphic designer, and videographer.• Automation of forms and CRM integration via Make.• Implementation of automated B2B prospecting with Waalaxy.
- Arkan.tnWeb Traffic & SEO ManagerE-COMMERCEJuly 2023 - July 2024 (1 year)Tunis, Tunisia• Management of SEO and SEA campaigns for e-commerce.• UX analysis and A/B testing to improve conversion.• Reporting and analysis via Google Analytics and Data Studio.
- Empowerments PathsMarketing StrategistCONSULTING AND AUDITSDecember 2024 - Today (1 year and 6 months)Ben Arous, TunisiaDefinition and implementation of marketing and communication strategies.• Management of digital campaigns and performance monitoring.• Data analysis to improve brand awareness and conversions.
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Education
- Engineer in Agricultural & Agri-food Economics and ManagementINAT Tunis2018Ingénieure en Économie et Gestion Agricole & Agroalimentaire
- Preparatory classes in Biology-GeologyISEP BG Soukra2015Classes préparatoires Biologie-Géologie