About Manel
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Marché International de RungisMARKETING & COMMUNICATION MANAGERAGRICULTUREFebruary 2019 - Today (7 years and 6 months)Paris, France- Management of the marketing plan presented to the Executive Committee and the annual budget (1.5 billion euros): events, social networks, partnerships, PR & e-PR, content, trade shows.- Management of building inaugurations with institutional representatives and food industry unions (Pomona, Metro, etc.).- Launch of new marketing concepts such as the "Rungis Challenge": a professional competition in partnership with Rungis Market wholesalers and French artisans.- Weekly and monthly reporting on social networks (30% increase in our community on Facebook, Instagram, Twitter, and LinkedIn).- Participation in several national B2B food events: Elysée Lily of the Valley Ceremony, SIRHA, SIAL, FLOR'Event, "Rungis at the Grand Palais".- Writing and design of various communication materials: emails, website articles, social media posts, sales brochures, corporate videos.- Implementation of media plans and communication campaigns.- Management of the communication plan for "Rungis delivered to Your home.com": a new e-commerce platform for fresh product delivery.- Participation in the launch of the new food school "Rungis Academie" and the food startup incubator "Rungis&Co" at the Rungis Market.
- DaherDigital Communication ManagerAVIATION AND AEROSPACEMarch 2025 - Today (1 year and 4 months)Web & Digital StrategyDefinition and implementation of the Group's digital and media strategyManagement of the corporate website redesign (daher.com)Supervision of a junior employee responsible for web content integrationDevelopment and implementation of SEO and SEA acquisition strategiesSocial Media StrategyDevelopment of tailored social strategies for Daher's corporate brand, Executive Committee members, and expert networkAudience growth and engagement across all social networksCreation and distribution of engaging content (posts, videos, etc.)Coordination and support of external content production providersAnimation of monthly editorial meetings to identify key topics in employer branding, innovation, aeronautics, and logistics, in order to produce strategic and impactful contentPerformance & AnalyticsManagement and analysis of digital channel performanceDesign and production of dashboards for monitoring web and social media performanceMonitoring and management of the company's e-reputationEvent CommunicationDevelopment and implementation of the communication plan for the Paris Air Show 2025, including agency coordination and influencer partnershipsInnovation & ToolsSupervision of AI integration into communication tools
- Groupe RAND JEWELRYMARKETING & COMMUNICATION MANAGERFASHION AND COSMETICSSeptember 2016 - December 2018 (2 years and 3 months)Paris, France- Management of a team of 5 people with a portfolio of 50 costume jewelry brands.- Work on the brand platform (Bijoux Balaboosté, Lollipops..).- Implementation of trade marketing plans to animate and showcase the offering: Travel Retail, online, stores, Department Stores…- Management of Press and Influencer strategy: product placements, events, press days, press kits, press conferences, blogger breakfasts, press trips.
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Education
- Specialized Master in Strategic MarketingAUDENCIA BUSINESS SCHOOL2013Master spécialisé en Marketing Stratégique
- HEC Preparatory ClassLycée Marcelin Berthelot2009Classe Préparatoire HEC
Certifications
- Digital Marketing ManagerCEGOS2022