Freelancer profile translated to English.
Back to original languageAbout Mandy
▶ Graphic designer specialized in the fashion sector, my fields of expression cover art direction and communication.
During my professional career, I have had the opportunity to work on the communication of several brands, particularly on the development of digital strategies, content creation, Print & Web graphic design, product photography and retouching, visual identity and branding.
My graphic universe is inspired by different artistic movements such as ancient Greek sculpture and Italian Renaissance sculpture, Mannerism, the Romantic movement, the Renaissance, as well as nature, multiculturalism, cognitive sciences & neurosciences, the evolution of society, raw aspects, and confrontations.
My main missions are very varied and consist of trend research, the creation of coherent product lines, concept development, and participation in brand branding and communication.
My technical skills:
✴ Mastery of Photoshop, Indesign & Illustrator software
✴ Illustration and photography
✴ English level: TOEIC Gold
Soft skills:
✴ Curiosity
✴ Motivation
✴ Attention to detail
✴ Kindness
✴ Confidence
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Mandy Demidov StudioIndependent Art DirectorARTS AND CRAFTSFebruary 2020 - Today (6 years and 4 months)Lyon, France✹ Art Direction: Development of ideas and concepts, creation or redesign of visual identity.✹ Elaboration of digital strategies: Understanding of a brand's marketing communication and the tools used (UI & UX design).✹ Graphic Design: Editorial design, creation of Print & Web graphic elements, illustration✹ Content Creation: Article writing, creation of visuals for Instagram and Pinterest social platforms.
- Village des CréateursConcept Store and Communication ManagerFASHION AND COSMETICSSeptember 2020 - January 2021 (5 months)Lyon, France✹ Concept Store: Customer reception and advice, B2C sales, concept store management, merchandising, integration and training of sales support for the Christmas period.✹ Communication: Management of the concept store's communication and events in conjunction with the VDC team.✹ Designers: Support and exchanges with regional designers, stock management, integration and merchandising of new designer products.
- Dessine-moi un soulierShowroom & Communication ManagerFASHION AND COSMETICSJanuary 2017 - September 2019 (2 years and 8 months)Lyon, France✹ Showroom: Customer reception and advice, B2C and B2B sales, showroom management, merchandising, recruitment, team management, and customer service management.✹ Marketing: Implementation of strategies to recruit and retain customers: setting up an FAQ, creating product information pages, targeted newsletters, B2B partnerships...✹ Website: Website content updates, order management, and cart abandonment.✹ Social Media: Management and content creation for Instagram and Pinterest platforms.✹ Graphic Design: Full responsibility for the brand's print & digital graphics, content writing.✹ Press: Close contact with press relations, redesign of the press kit.✹ Event Management: Negotiation, preparation, setup, and hosting at wedding fairs in the Auvergne Rhône Alpes region.✹ Product Creation: Development of two customizable shoe models (sneakers and sandals) and their derivatives, stylistic research, development of technical files, vector illustrations for the website's online simulator.B2C advice and sales.
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Education
- TOEICEcole de Condé2016Obtention du TOEIC niveau Gold.
- Master's Degree in Fashion Art DirectionEcole de Condé2016Cette formation vise à renforcer les acquis du premier cycle de design de mode, notamment en stylisme, en modélisme et en technologie textile, tout en s’appuyant sur une réflexion sémiologique et sociologique (décryptage des codes culturels et des tendances). La formation est également complétée par des enseignements en marketing, stratégie de marque, communication visuelle et identité de marque, ainsi que par des workshops thématiques (design textile, photographie de mode…). Réalisation d'une collection pour le projet de fin d'étude et soutenance de mémoire.