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Mami FofanaMF

Mami Fofana

E-commerce Consultant - Amazon FBA | Shopify

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mami

Hello and welcome to my Malt profile!

Passionate about business development and growth strategies, I help companies maximize their sales potential and conquer new markets. With solid expertise in customer acquisition and marketplace management, I design and implement effective strategies to attract, convert, and retain customers. My experience using LinkedIn for business development allows me to optimize professional networks and significantly increase business visibility.

I am a consultant passionate about e-commerce with proven expertise in launching and optimizing brands on marketplaces. I have had the pleasure of contributing to projects that generated over 100,000 euros in revenue and have helped many individuals and companies across the United States and Europe establish and grow their presence on Amazon.
- Brand Launch
Expertise in launching new brands on marketplaces like Amazon.
Creation and optimization of product listings to maximize visibility and sales.
Competitive pricing strategies and promotion management.
Advertising Campaign Management
Management and optimization of Amazon PPC campaigns (Sponsored Products, Sponsored Brands).
Increasing return on investment (ROI) through bid management strategies and the use of negative keywords.
Analysis of campaign performance and adjustments to maximize results.
- Training and Coaching
Passion for sharing knowledge through training and coaching.
Personalized training sessions on product listing optimization, advertising campaign management, and best account management practices.
Support for companies and individuals to help them achieve their sales goals on marketplaces.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • SAS SUGUDIGITAL,
    E-commerce & Growth Partner Consultant
    November 2024 - Today (1 year and 7 months)
    Pontoise, France
    Development and implementation of the B.O.S.S system (Business
    Optimization Success Strategist): a 4-pillar approach (Lead
    generation, Conversion, Customer Upselling, Customer Retention) to
    boost growth and maximize client ROI.

    Business & E-commerce Consultant: strategic support for
    SMEs and startups in the design, optimization, and management of
    their e-commerce platforms (Shopify, Magento, WooCommerce,
    marketplaces).

    AI Infrastructure Consultant: integration of artificial intelligence
    solutions applied to e-commerce (chatbots, personalization,
    marketing automation, predictive analysis) to increase operational
    efficiency and customer loyalty.

    Facilitation of strategic workshops, coaching & business training.
    E-commerce Consultant Digital Transformation CRM Artificial Intelligence Shopify
  • BeautyPhone
    E-commerce Consultant
    E-COMMERCE
    January 2023 - February 2024 (1 year and 1 month)
    Cergy-Pontoise, France
    - Product Launch on Amazon

    Expertise in creating and optimizing product listings.
    Logistics and inventory management for a successful launch.
    Product Listing Optimization

    - Keyword research and integration into titles, descriptions, and bullet points.
    Improvement of product images to maximize visual appeal and conversion.
    Writing detailed and persuasive product descriptions.
    Advertising Campaign Management (Amazon PPC)

    - Creation and management of Sponsored Products and Sponsored Brands campaigns.
    Analysis of campaign performance and optimization for better ROI.
    Bid management strategies and use of negative keywords.
    Pricing and Promotions Strategy

    - Development of competitive pricing strategies to maximize sales and margin.
    Planning and management of promotions and special offers.
    Customer Reviews and Customer Service Management

    - Implementation of strategies to obtain positive customer reviews.
    Management of returns and customer inquiries to maintain high customer satisfaction.

    - Performance Analysis and Reporting

    Use of analytical tools to track product and sales performance.
    Creation of detailed reports to inform strategic decisions.
  • Suguconsulting,
    E-commerce Consultant
    January 2020 - September 2024 (4 years and 8 months)
    Pontoise, France
    • Creation & optimization of e-commerce sites (Shopify, WordPress, Magento)
    • Management of Google Ads / Amazon PPC campaigns (Average ROI: +300%)
    • Support for 15+ SME/retail projects, some with revenue growth > +40% in 6 months

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Education

  • Computer Engineering
    Paris 13
    2017
    Le diplôme d'ingénieur en informatique de l'Université Paris 13 (Sorbonne Paris Nord) est un programme de formation de haut niveau qui vise à former des ingénieurs informaticiens capables de concevoir, développer et gérer des systèmes informatiques complexes. Ce cursus allie une solide formation théorique à des compétences pratiques avancées, permettant aux diplômés de s'adapter aux évolutions rapides du secteur des technologies de l'information et de la communication

Skill set

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