About Mamdouh
I'm a bilingual Arabic–English copywriter based in Dubai, with 5+ years crafting brand voice, campaigns, and digital content for GCC audiences.
That's what I do.
Whether you're a European brand entering the MENA market, a global platform localizing your app, or an agency that needs a native Arabic creative voice. I bridge the gap between your brand and 400 million Arabic speakers, without losing what makes your brand yours.
What I bring:
- Native Arabic speaker with GCC market fluency (UAE, KSA, Kuwait)
- Bilingual copywriting across social media, EDMs, push notifications, and ad copy
- Deep experience with Meta, TikTok, and Snapchat content for Arab audiences
- Proven track record managing and growing Arabic-language brand communities
I've helped brands scale communities from hundreds of thousands to over 1.5M followers, ranked #1 in MEA across digital campaigns, and built WhatsApp marketing channels from zero.
If you want Arabic content that converts. not just translates, let's talk.
Arabic
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- HUAWEISenior Copywriter & Community Manager - MEAE-COMMERCESeptember 2022 - Today (3 years and 11 months)Dubai City, United Arab EmiratesDeveloped original and persuasive copy consistent with brand voice for both digital and traditional channels, supporting product launches and campaigns.09/2022 – PresentLed content creation efforts across social media platforms, CRM (email, push notifications), e-commerce, and community forums, with a strong focus on engagement, storytelling, and conversion.Collaborated with product, retail, and e-shop departments to successfully launch over 20 products annually, significantly contributing to market growth in the UAE.Managed copywriting and localization efforts across MEA markets, including creating webpages, SEM campaigns, product messaging, 'why buy' content, and media assets.Oversaw content management for Huawei stores on Noon and Amazon, ensuring messaging was accurate and optimized for high conversion rates on e-commerce platforms.Designed and scripted video ad storyboards that resulted in over 5 million combined views within one year.Developed and implemented content strategies aligned with campaign and business goals across social media, CRM, and community channels.Executed key campaigns, such as the XMAGE Awards and various product launches, effectively increasing user participation, engagement, and contributions.Monitored and optimized performance metrics such as engagement, click-through rates (CTR), and conversions to enhance content effectiveness and ROI.
- HuaweiCommunity ManagerE-COMMERCEMarch 2022 - September 2022 (6 months)Dubai City, United Arab EmiratesManaged UAE community ecosystem, including forum, WhatsApp, and Telegram groups (5,000+ members), driving MoM growth in engagement and active participation.03/2022 – 09/2022•Executed localized digital marketing campaigns aligned with product launches, ensuring brand consistency across channels.•Organized community meetups and offline activations, enhancing user engagement and fostering community relationships.
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Education
- BS commerceSuez Canal UniversityBS commerce
- Oracle E-Business Suite Financials R12 TOEFL IBTOracle E-Business Suite Financials R12 TOEFL IBT