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Malte BorgesMB

Malte Borges

Content Marketing, Public Relations, Editorial

€800/day
1 project
Neustadt am Rübenberge, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Malte

Texts that resonate with your customers

If you explain it to me in a complicated way, I'll write it down simply. I specialize in explaining complex contexts in a simple way. Books, more than 500 articles in trade and popular magazines, numerous corporate publications, websites, blogs, and social media posts - my experience for your success.

And then the COPE principle applies: Copy Once, Post Everywhere. An exciting practical report can be turned into an article in your most important trade journal with little effort, you can highlight aspects in several social media posts, and also send two blogs on their way: You can hardly get high-quality campaign content more affordably.

On WWW.TYPES-BYTES.DE I describe how we can find exactly the right content for your target audience together with a good strategy.

CURRICULUM VITAE: SHORT & SWEET

Book projects with Markt & Technik, Pearson, Addison Wesley, Lingen, Vogel-Buchverlag... around 220 entries in the German Library.
Corporate publications for Expo 2000 in Hanover, including for Telekom as an invitation to the Telekom Cube. Employee information, annual reports, practical reports...
Since 2003, press and public relations for, among others, Bank Deutsches Kraftfahrzeuggewerbe and ALD Autoleasing, the Central Association of the German Automotive Trade.
From 2008, permanent employment at LPKF Laser & Electronic, national and international public relations (global trade press).
From 2017: Head of the project "INQA Process Cultural Change" at Demografieagentur Hannover, commissioned by the BMAS.

Current further training: Sales Management, Online Marketing, and Content Marketing in 2021/2022.

WHAT'S IN IT FOR YOU?

Extensive experience, precise and high-quality content, strategic knowledge, excellent contacts, confidence at all hierarchical levels, and the assurance that your content has a strategic impact.

We should talk...
A free appointment at
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Neustadt am Rübenberge (up to 50km)

Experience

  • Bundesverband Mittelständische Wirtschaft
    Press Officer BVMW The Mittelstand
    PUBLIC SECTOR
    September 2023 - December 2024 (1 year and 4 months)
    Berlin, Germany
    Press officer for BVMW as the voice of the Mittelstand for Lower Saxony, Hamburg, Schleswig-Holstein, Bremen, Mecklenburg-Vorpommern: Local press support, social media support, marketing services, and consulting
    Content Marketing Social Media Content Content Creation PR Consulting Marketing Consulting Project Management Stakeholder Engagement
  • Demografieagentur für die Wirtschaft
    Team Leader INQA Process Cultural Change (BMAS)
    CONSULTING AND AUDITS
    April 2017 - June 2024 (7 years and 3 months)
    Hannover, Deutschland
    Conception, management, and further development of the "INQA Process Cultural Change" commissioned by the BMAS. Recruitment and support of professional process facilitators, communication with the lead agency, the Federal Ministry, the INQA group, and the supported organizations. Responsible for marketing, communication, and sales.
    Reduced to 0.5 FTE since 01/01/2022.
    Project Management Press Relations Branding Content Marketing Marketing Sales Management Strategic Planning
  • LPKF Laser & Electronics AG
    Press Officer Trade Press International / Deputy Marketing Manager
    MECHANICAL ENGINEERING
    August 2008 - March 2017 (8 years and 8 months)
    Garbsen-Mitte, Deutschland
    International press relations / trade press: Conception, production, text creation, graphic design, agency integration, coordination of PR activities in subsidiaries and with associated partners.
    Press releases, trade articles, case studies, tech papers, as well as internal communication, contribution to annual reports, support for the social media team
    Project Management Press Relations Content Strategy Content Marketing Brand Content Content Production Internal Communication Internal Training

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Education

  • Online Marketing Manager
    Learning Digital
    Ergänzung, Systematisierung und Strukturierung des Themenbereichs. Umfang u.a.: Offline- und Online-PR, E-Mail bzw. Newsletter-Marketing, Social Media Marketing, Suchmaschinenoptimierung, Inbound Marketing und Lead-Generierung.
  • Content Marketing Manager
    Learning Digital
    2022
    Ergänzung, Systematisierung und Strukturierung des Themenbereichs: Umfang u.a.: Markt & Zielgruppen, Planung & Erstellung, Mediatypen & Distribution; Kanäle, Controlling und Content-Audit

Skill set

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