Malo Parcheminer

Managed the communication strategy for the Open de Saint-Brieuc ATP Challenger, one of France's major international tennis tournaments.

Tasks performed:

Development and implementation of the communication strategy

Social media management before, during, and after the tournament

Photo, video, and graphic content creation

Live event coverage

Relations with partners and enhancement of their visibility

Creation of print and digital communication materials

Coordination of communication with the organization teams

Production of content for the press, website, and social media

My work is based on two complementary areas of expertise: digital communication and event photography. I am involved in all stages of a project, from strategic thinking to content production, offering solutions tailored to the needs and budget of each client.

On a daily basis, I design communication strategies, manage social media, create editorial calendars, write posts, create visuals on Adobe and Canva, develop newsletters, and produce communication materials for partners, members, and the general public.

In the field, I cover sporting events as a photographer. My goal is to capture the key moments, the participants' emotions, the work of volunteers, and the visibility of partners. The content produced is then optimized for use on social media, websites, press releases, or promotional materials.

Throughout my assignments, I have had the opportunity to cover several major events such as the Open de tennis de Saint-Brieuc, the Traversée de la Baie, as well as numerous trail races, running races, sports competitions, and institutional events. I photograph professional teams, from Ligue 2 to youth sections competing at the national championship level. These experiences have allowed me to develop expertise in sports photography and real-time content creation.

Thanks to this dual expertise in communication and photography, I offer comprehensive support, enabling my clients to have a single point of contact to enhance their visibility, promote their partners, and tell their event's story through professional, authentic, and impactful content.