Freelancer profile translated to English.

Description

Your complete GEO audit in +/- 3 days (depending on scope) 🚀

Is your business visible and well-perceived by generative AIs?

I am a GEO (Generative Engine Optimization) consultant and I help companies audit and optimize their presence on generative AI search engines, which is essential in digital strategy.

How do I help you?

✅ Complete GEO Audit: analysis of how AIs perceive, interpret, and value your brand.

✅ Actionable Recommendations: a personalized action plan, based on precise metrics, to improve your AI SEO.

✅ (Optional) Follow-up & Re-evaluation: post-implementation audit to measure impact and adjust strategy.

🔍 Methodology

1️⃣ Data collection & exploration via multi-LLM queries

2️⃣ GEO analysis & AI scoring via custom-developed tools

3️⃣ Operational recommendations to strengthen your footprint.

📌 Deliverables:

- Complete GEO Report (PDF): visibility, sentiment, accessibility, AI trust

- Prioritized Action Plan (PDF): concrete and measurable recommendations

- Synthetic Presentation (Executive summary in slide format) for internal sharing

Why choose me?

🔹 Tailor-made Method: an in-house developed GEO analysis solution to evaluate your visibility, brand sentiment, and AI trust in your site.

🔹 Data-driven Approach: recommendations based on concrete data.

🔹 Flexibility: I provide a complete GEO diagnosis, with the option to work in coordination with your internal teams or your service providers to ensure smooth implementation of recommendations.

🔹 🎁Scoping audit offered for any first collaboration.

👉 Contact me today to discuss your needs or benefit from your free GEO audit.

Malo Guillot

GEO Consultant

📍 Nantes

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Nantes (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km)

Freelance
GEO - AI Strategy and Referencing
May 2025 - Today (1 year and 3 months)
Specializing in optimizing brand presence within generative AIs.

My role involves deciphering the selection and recommendation mechanisms of tools like ChatGPT, Perplexity, or Gemini, to ensure my clients have a faithful, relevant, and competitive representation in their responses.

3 Main Axes
- Analysis of trust signals: identification of technical and semantic criteria that influence AIs' ability to cite a brand as a reliable source.
- Evaluation of semantic impact: understanding how AIs interpret and convey attributes (identity, activity, values, offers) related to the company.
- Design of referencing strategies: development of action plans to align content with AI expectations.

Data-driven methodology, combining the use of proprietary analysis tools and constant monitoring of technological evolutions.

-> Objective: transform the challenges posed by AI into visibility opportunities, by helping organizations anticipate the new rules of digital referencing.
ChatGPT LLM Generative AI Generative Engine Optimization Digital Presence Audit
Freelance
Growth Marketing & SEO Consultant
September 2023 - May 2025 (1 year and 8 months)
Specializing in Growth Marketing and SEO

Assisting companies in optimizing their digital presence, acquisition, and conversion strategies, by combining data analysis and iterative testing.

- Technical and semantic audit (on-page/off-page SEO, Core Web Vitals, crawlability)
- Definition of growth strategies (acquisition funnels, CRO, automation)
- Execution and monitoring via tools (GA4, SEMrush, Ahrefs...) and custom dashboards
- Continuous optimization through A/B testing and behavioral analysis

-> Objective: generate qualified traffic, improve conversion rates, and drive growth with methods adapted to the sector.
SEO Audit SEO Strategy SEO Growth Hacking Definition and Monitoring of Indicators (KPI)
Vélite
Business Intelligence Consultant
CONSULTING AND AUDITS
January 2022 - August 2023 (1 year and 7 months)
Paris, France
Supporting decision-makers by providing strategic analyses to inform their decision-making.

- Mapping of ecosystems (key players, influence networks, sectoral dynamics) to anticipate trends and risks.
- Competitive analysis: deciphering competitors' strategies, strengths, and weaknesses, as well as differentiation opportunities.
- Monitoring and synthesis of information (markets, regulations, innovations) to transform complex data into strategic levers.

Sectors: energy and infrastructure, pharma, local authorities.
Business Intelligence Benchmarking and Competitive Analysis OSINT Market Research Due Diligence

Alexandre

Esprit Pizza - Esprit Pizza

Several days project

Reviewed on 12/13/2025

I hired Malo to work on the GEO optimization of my pizzeria, and I am very satisfied with the work done. Malo perfectly understood my needs and the specific challenges of a local business. He was able to adapt to my feedback and explain clearly and pedagogically the changes to be made to my digital presence. His support allowed me to better understand how to improve my visibility, identify priority actions, and implement concrete and directly usable optimizations. Beyond his technical expertise, I particularly appreciated his availability and attentiveness. A very professional and human collaboration, which truly helped me to see things more clearly. I recommend Malo without hesitation.

Jean-François

Optimisation GEO - Efficience Digitale

Several days project

Reviewed on 12/10/2025

Malo perfectly understood the need and was able to adjust based on our feedback. His GEO expertise is highly relevant for starting and raising awareness among our clients about the necessary changes to their digital strategies.

Show all 3 reviews