Freelancer profile translated to English.
Back to original languageAbout Alejandro
I am a graphic designer with a solid track record and a deep passion for strategy. For me, behind every great idea there is a well-defined strategy, and that is the basis of every piece of communication I develop. I design with purpose, seeking not only to transmit a message, but to generate impact: motivate, provoke, inspire and connect.
I am passionate about projects that integrate the online and offline world, exploring multiple channels to build coherent and effective brand experiences.
I enjoy working with brands from different sectors, especially those whose products or services are aligned with values that contribute a positive impact on society.
English
Fluent
Spanish
Native or bilingual
Catalan
Conversational
Can work on-site
Barcelona (up to 50km), Sitges (up to 50km)
Experience
- Maloca Creatividad EstrategicaCo-founderSOCIAL NETWORKSFebruary 2008 - Today (18 years and 6 months)Barcelona, SpainWe boost your business or marketing plan through effective strategies and actions with fresh communication that connects with your customers.Whether you have a clear strategy, or you need to start from scratch to understand "what moves your customers" and how to make them passionate about your brand, we put our strategic neurons at your service.We turn strategies into creative ideas, actions and pieces of communication that transmit your values and empathize with your audience. We shape and design the communication elements that will have the greatest impact on your audience.
- Villeroy & BochMarketing and AdvertisingLUXURY GOODSJanuary 2008 - Today (18 years and 7 months)Barcelona, SpainAdvice and support in marketing, communication, graphic design and production to the Bath & Wellness, Tableware, Tiles and Hospitality divisions in the Spanish and Portuguese markets, as well as in the British and French markets occasionally:
- Strategic planning and annual marketing plan (Tableware)
- Digital Strategy and Email Marketing campaigns
- Relational Marketing and Direct Marketing campaigns (Tableware)
- Conceptualization and launch of the Life Style Blog (1748.es)
- Planning and implementation of special co-branding actions
- Launch of new products and services
- Development of digital tools and platforms
- Creation of content for digital environments
- Creation of catalogs and B2B and B2C communication material
- Communication points of sale El Corte Inglés
- Development of POS material and in-store brand positioning
- Support in the organization of special events
- Advertising in specialized magazines
- Development of packaging and branding
- Production of corporate, product and viral videos
- Advertising photography, events and product
- Federació Catalana d'Activitats SubaquátiquesGraphic DesignENVIRONMENTALJanuary 2019 - Today (7 years and 7 months)Barcelona, SpainAdvice and creation of corporate and advertising communication for the different sports disciplines and sections of the federative scope.
- Development of communication and environmental awareness campaigns
- Conceptualization and development of email marketing platform
- Design and conceptualization of image for national championships
- Corporate communication and promotion
- Communication material for social inclusion programs
- Design of promotional material for the different sports disciplines
- Development of communication material for digital media
- Design of fair material
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Education
- Certification in Digital Marketing & Growth MarketingAmerican Business College2024Conjunto de estrategias de Marketing enfocadas al crecimiento constante y efectivo. Se trata de encontrar nuevas formas de atraer y retener a tus clientes, usando datos y experimentando para adaptarse al entorno digital.
- Certification in Artificial Intelligence applied to Growth MarketingAmerican Business College2024Aplicación de las herramientas de Inteligencia Artificial Generativa para optimizar los procesos en las diferentes etapas de la planificación, creación y ejecución de campañas de Marketing.