About Mallikamittal
*Driving Exponential Growth through Data-Backed Strategies*
I am a seasoned growth marketing expert with over 8 years of experience propelling startups to success. My journey has spanned diverse landscapes, both geographical and entrepreneurial. Having lived in different countries, I bring a unique intercultural experience to my strategic approach.
I've not only led growth initiatives but also co-founded my own business, offering me deep insights into the intricacies of entrepreneurship. From spearheading a remarkable 100% ROAS surge at indē wild to optimizing strategies that lifted paid revenue from 15% to a commanding 50% within six months, I specialize in data-driven transformations. My ability to audit and refine existing growth plans adds a layer of strategic precision, ensuring businesses navigate a path to unparalleled growth.
With skills honed across global markets, I've expertise in everything from optimizing websites to leading cross-functional teams. I take care of the entire customer lifecycle, optimize existing and establish new, cost-effective processes to achieve and exceed revenue goals.
English
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- FreelanceGrowth Marketing ConsultantJune 2020 - Today (6 years)With over eight years of experience driving growth across diverse industries, I'm here to help you supercharge your business. I am a results-driven marketing leader with expertise in driving business growth through strategic multi-channel optimisation. I have a proven track record of revenue increases and market share expansion. Skilled in data-driven decision- making and fostering high performing teams for growth.- Data-Driven Growth Strategies: Crafted strategies fueling customer acquisition, engagement, and retention across diverse marketing channels.- Marketing Channel Expertise: Proficient in Google Ads, Meta, TikTok Ads, LinkedIn, and Email marketing for targeted outreach and engagement.- Proven Results: Achieved a 100% increase in return on ad spend (ROAS) in skincare, 200% growth in leads for fintech, and 30% increase in ROAS for e commerce.- Workshops and Training: Offer workshops to kickstart growth marketing journey, providing actionable insights and strategies for success. I am available for project-based, part-time, and full-time engagements. Let's connect and explore how we can drive your business forward together while empowering you with the skills and knowledge to succeed.
- Indē WildHead of GrowthJune 2022 - October 2023 (1 year and 4 months)Berlin, Germany- Led a dynamic team overseeing content, social media, SEO, affiliate, PPC, and email marketing initiatives for a skincare brand.- Spearheaded growth strategies, achieving a remarkable 100% increase in ROAS.- Successfully scaled up the brand's presence, elevating Paid revenue attribution from 15% to 50% within 6 months.- Managed a 6-digit marketing budget, delivering impressive 100% ROAS growth.- Enhanced email strategy, scaling the newsletter list by over 60% and revenue by 120%.- Established diverse marketing channels and implemented data reporting dashboards to support growth.
- SumUpGrowth LeadNovember 2019 - May 2020 (6 months)Sand, Drachhausen, BB, GermanyLeading mobile payments technology company in Europe. Key member of the POS team, a high-value B2B SaaS product, focusing on growth strategy in 8 core markets.- Developed and optimised the acquisition, lead generation and re-marketing strategy across multiple paid channels- Developed and implemented a comprehensive growth strategy, driving continual progress throughout the customer lifecycle- Introduced an experimentation process for website and landing page optimisation- Collaborated with BI to develop a tracking and reporting framework, enabling data driven decision-making- Collaborating closely with CRM, Content, Product, Online Marketing and PR teams to implement successful campaign and product strategies Keywords and Tools: Optimisely, Smartly, Contentful, Tableau, Paid social, Paid Search, Data visualisation, Tracking and Reporting, Google Analytics, Acquisition and Retargeting Strategy, Consumer Journey Mapping, User Behavioural Insights
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Education
- MSc in Management (Ecole De Management Program), Marketing, Branding and Strategyemlyon business school2015MSc in Management (Ecole De Management Program), Marketing, Branding and Strategy
- Bachelor of TechnologyGuru Gobind Singh Indraprastha University2011Bachelor's in Technology, Computer Science Engineering