Freelancer profile translated to English.
Back to original languageAbout Malin
I support organizations in developing complex products and services that truly work for users – and enable better internal decision-making.
My focus is on qualitative UX research, service design, and strategic UX work: I help teams clearly understand user needs, reduce uncertainty, and derive concrete, actionable solutions.
I work closely with product teams, stakeholders, and decision-makers – from research planning and workshops to the structured preparation of findings (e.g., research repositories, customer journeys, or decision-making foundations).
I have extensive experience in regulated and complex environments such as financial services, the public sector, and education.
Additionally, I incorporate methods from Design Futuring when it comes to not only solving current problems but also strategically considering future developments.
Typical areas of application:
– Qualitative UX Research & Discovery
– Service Design & Customer Journey Analysis
– Workshop Design & Moderation
– Building UX Structures (e.g., Research Repositories)
– Strategic UX Support for Product Teams
My website: malin-rebke.de
German
Native or bilingual
English
Fluent
Japanese
Conversational
Can work on-site
Berlin (up to 50km), Stuttgart (up to 40km)
Experience
- be:bi gGmbHKita be:bi – Rebranding & Design SupportEDUCATION AND E-LEARNINGMarch 2022 - Today (4 years and 5 months)Esslingen am Neckar, Germany🇩🇪 Ganzheitliche Begleitung eines Rebranding-Projekts für eine Kita: von der Entwicklung eines neuen visuellen Erscheinungsbilds über den Website-Relaunch bis hin zu laufender Design- und Marketingunterstützung. Aufbau eines konsistenten Design-Systems für ein kleines, eigenständiges Team.🇬🇧 End-to-end support for a rebranding project for a daycare: developing a new visual identity, relaunching the website, and providing ongoing design and marketing support. Built a consistent design system for a small, independent team.
- Union InvestmentUX Research & Service DesignBANKING AND INSURANCEFebruary 2024 - April 2026 (2 years and 2 months)Frankfurt am Main, Germany🇩🇪 Seit Anfang 2024 arbeite ich als externe UX Researcherin und Service Designerin mit einem der größten deutschen Fondsanbieter.Schwerpunkte: qualitative Nutzerforschung, Konzeption und Moderation von Researchaufträgen sowie strategische Begleitung interner UX-Prozesse. Aufbau eines internen Research-Repositorys zur Wissenssicherung und besseren Entscheidungsgrundlage für Produktteams.Ideation für zukunftsfähige Produkte.🇬🇧 Ongoing collaboration as a UX Researcher and Service Designer with one of Germany’s largest asset managers. Focus areas: qualitative user research, research session design and facilitation, and strategic support for internal UX processes. Contributing to the development of an internal research repository to strengthen evidence-based decision-making.Ideation for new products using design futuring methods.
- Kreativköpfe PotsdamUX Design, Design strategy, Social MediaFILM AND AVDecember 2023 - October 2024 (10 months)Potsdam, Germany🇩🇪 Mehrere Projekte für eine Kreativagentur in Potsdam: Konzeption und Umsetzung einer interaktiven Medienstation, Planung und Moderation eines Social-Media-Workshops sowie Wireframing für digitale Produkte.🇬🇧 Multiple projects for a creative agency in Potsdam: concept and implementation of an interactive media installation, planning and facilitation of a social media workshop, and wireframing for digital products.
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Education
- 2017, KommunikationsgestaltungHochschule für Gestaltung Schwäbisch Gmünd20172017, Kommunikationsgestaltung
Certifications
- UXQB® Certified Professional for Usability and User Experience - Foundation Level (CPUX-F)UXQB2018
- Certified Service Design ThinkerXDi2020