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Malik OuertaniMO

Malik Ouertani

CRM Project Manager | Strategy & Campaign

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Malik

Freelance consultant in CRM and data marketing, I help brands structure, optimize, and activate their customer relationship strategy.

My role: to ensure that customer data doesn't remain theoretical but becomes a real business lever — concrete, measurable, and sustainable.

I intervene in strategic thinking (customer journeys, segmentation, activation plans) as well as operational execution (campaign deployment, coordination, performance monitoring), with a pragmatic and impact-oriented approach.


🔎 What I work on

CRM Strategy & Customer Journeys
• Structuring life cycles (acquisition, onboarding, loyalty, repurchase)
• Defining coherent and actionable relationship plans
• Target segmentation and prioritization
• Business-oriented recommendations

Activation & Marketing Automation
• Implementing multi-channel campaigns (email, SMS, push, WhatsApp…)
• Deploying automated scenarios
• A/B testing and continuous optimization
• Coordination with creative and technical teams

Data & Performance
• Customer data exploitation and structuring
• KPI definition and monitoring
• Performance analysis and optimization recommendations
• Creation of dashboards and decision-making tools


🛠 Tools

Salesforce • Adobe Campaign • SQL • Power BI • Excel


🚀 What I bring concretely
• Both strategic and operational vision
• Structured and truly actionable CRM systems
• Smooth collaboration with marketing, data, and product teams
• Ability to transform data into concrete actions


🎯 My conviction

A high-performing CRM is not just about sending campaigns.
It's a strategic lever that allows for a better understanding of customers, creating long-term value, and optimizing every touchpoint.

Available for freelance missions (short or long term)
  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • Spanish

    Basic

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Havas GateOne,
    CRM Consultant
    AUTOMOBILE
    January 2026 - Today (5 months)
    Paris, France
    • - CRM project management consulting for Hyundai.
    • - Contribution to strategic recommendations (customer journey, commercial or marketing operations…).
    • - Production of deliverables including document preparation, adjustments, and meeting minutes.
    • - Contribution to product or customer action plans.
    • - Support on the "campaign implementation" and "creative brief writing" aspects on Salesforce.
    Salesforce CRM Project Management Consulting CRM Strategy
  • Agence Immobilière CENTURY
    CRM Project Manager – Fixed-Term Contract
    REAL ESTATE
    April 2025 - August 2025 (4 months)
    Tunis, Tunisia
    • - Creation and automation of CRM workflows (follow-ups on visits, buyer follow-ups, new property promotions).
    • - Analysis of campaign performance (open rates, clicks, leads) with optimization recommendations.
    • - Improvement of marketing content: ad copywriting + optimization for digital channels (SEO, social media, newsletters).
    • - Skill development on Salesforce to strengthen CRM practices.
    CRM Email Marketing Digital Marketing SEO
  • HSBC Continental Europe,
    Junior CRM & Data Marketing Project Manager - Apprenticeship
    BANKING AND INSURANCE
    September 2023 - September 2024 (1 year)
    Paris, France
    • - Management of multi-channel CRM campaigns on Adobe Campaign Classic, with personalized workflows → +15% open rate.
    • - Customer segmentation and scoring based on value and appetite, to optimize campaign personalization.
    • - Analysis, cleaning, and structuring of a customer database of 1M+ contacts, enriched with 100+ data points in collaboration with consultants.
    • - Creation of 3 Power BI dashboards for CRM KPI monitoring (engagement rate, churn, conversion) used by 50+ employees.
    • - Cross-functional coordination between Data, Marketing, and Compliance teams to ensure the reliability and compliance of CRM operations.
    CRM Adobe Campaign Emailing Data Marketing Dashboard

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Education

  • MSc
    GROUPE INSEEC
    2024
    Msc
  • License in Economic and Social Administration
    Université Toulouse Capitole 1
    2022
    License Administration Économique et Sociale

Certifications

  • MailChimp
    Enablers
    2023
    Designing Multichannel Customer Journeys Email Deliverability Optimization Création et gestion de campagnes emailing (Mailchimp A/B Testing on Emailing Campaigns CRM Performance Analysis (open rate, click, conversion) Customer Database Segmentation CRM Strategy Definition

Skill set

Categories