Malik Ouertani

Freelance consultant in CRM and data marketing, I help brands structure, optimize, and activate their customer relationship strategy.

My role: to ensure that customer data doesn't remain theoretical but becomes a real business lever — concrete, measurable, and sustainable.

I intervene in strategic thinking (customer journeys, segmentation, activation plans) as well as operational execution (campaign deployment, coordination, performance monitoring), with a pragmatic and impact-oriented approach.

🔎 What I work on

CRM Strategy & Customer Journeys

• Structuring life cycles (acquisition, onboarding, loyalty, repurchase)

• Defining coherent and actionable relationship plans

• Target segmentation and prioritization

• Business-oriented recommendations

Activation & Marketing Automation

• Implementing multi-channel campaigns (email, SMS, push, WhatsApp…)

• Deploying automated scenarios

• A/B testing and continuous optimization

• Coordination with creative and technical teams

Data & Performance

• Customer data exploitation and structuring

• KPI definition and monitoring

• Performance analysis and optimization recommendations

• Creation of dashboards and decision-making tools

🛠 Tools

Salesforce • Adobe Campaign • SQL • Power BI • Excel

🚀 What I bring concretely

• Both strategic and operational vision

• Structured and truly actionable CRM systems

• Smooth collaboration with marketing, data, and product teams

• Ability to transform data into concrete actions

🎯 My conviction

A high-performing CRM is not just about sending campaigns.

It's a strategic lever that allows for a better understanding of customers, creating long-term value, and optimizing every touchpoint.

Available for freelance missions (short or long term)