Malik Metouri

Objective: Launch Alma's D2C offering - a French BNPL scale-up and FrenchTech Next40 company - via an iOS and Android mobile application. This application allows users to pay anywhere in 3 installments with a Mastercard, while developing an in-app shopping platform featuring merchants integrating Alma's solution and those accepting 3-installment payments with the Alma card. I also implemented new scoring rules and enabled manual review of accounts and transactions, in collaboration with Alma's risk teams, while adhering to associated compliance requirements. My ultimate goal was to achieve a repeat rate of at least 6 Alma Mastercard payments per year to validate product-market fit, then monetize the app through the shopping platform, all on iOS and Android.

1. OKR (Objectives and Key Results) Definition

- Quarterly definition of the impact team's OKRs based on strategic company priorities and challenges.

2. Discovery focused on

- Alma Mastercard Onboarding

- Alma Mastercard Payments

- Alma Shopping Platform

- Risk Management, Scoring, and Manual Review

- Competitive Analysis

- User Interviews

- Usability Testing

- Definition of test scenarios for users

- Writing test scripts to guide users

- Recruitment of users for testing

- Conducting test sessions and data collection

- Analysis of results and reporting to stakeholders

- KYC provider analysis

- Analysis and selection of third-party solutions for the shopping platform

- Interviews with Risk Officers and Risk Managers

3. Delivery

- Managed the Android and Shopping squads for 3 months (6 engineers)

- Managed the Payment squad for 6 months (12 engineers)

- Managed the Efficiency squad for 3 months (3 engineers and 1 QA)

- Delivery management using the Kanban agile methodology

- Facilitated retrospectives

- Daily stand-ups

- Weekly objectives meetings

- Quarterly offsites

- Weekly squad feature workshops

4. Product Brief Definition

- Defining the objective of each feature and the value it brings to the user

- Identifying key success indicators

- Identifying contributing KPIs

- Determining the impact of features on other teams

- Defining acceptance criteria

- Gathering discovery elements associated with each feature

- Conducting technical analysis with the squad

- Writing exhaustive user stories for each feature

- Writing acceptance criteria in Gherkin format

- Developing technical solutions for each feature

- Documenting information about each feature in product documentation, including "Why," "What it looks like," and "How it works"

5. Performance Tracking

- Analysis of the conversion funnel at each stage using Amplitude and Metabase

- Tracking KPIs for account creation and Alma Mastercard creation,

- Analysis of card usage via repeat purchase rate

- Analysis of Gross Merchandise Volume (GMV) generated through the Alma in-app shopping platform.

6. Roadmap, Backlog, and Prioritization Definition

- D2C roadmap management via Productboard

- MoSCoW prioritization

7. Risk Management, Scoring, and Manual Reviews

- Identification and implementation of scoring rules

- Identification and implementation of manual review functionalities for payment accounts and transactions

8. Product Efficiency, QA, Resilience, Monitoring, and Alerting

- Implementation of a QA process

- Analysis of run tickets to optimize time spent on operations

- Implementation of monitoring and alerting via Datadog and Segment in production

- Implementation of a systematic release process for iOS and Android

- Implementation of End-to-End tests in the delivery process

- Implementation of a systematic monitoring methodology for each new feature

9. Stakeholder Management

- Weekly reporting to the D2C impact team (approx. 20 people), the Head of Product, Head of Engineering, and Alma Product Managers.

10. Partnership Management

- Optimization of payment flows with Swan (issuing bank partner)

- Optimization of KYC flows with Ariadnext

- Optimization of product search with Algolia

- Results Achieved

- €2 million in transaction volume generated in less than 6 months with the Alma app and card

- Repeat purchase rate objective with the Alma card, proving product-market fit, achieved 4 months after launch

Objective: The goal of the Manchester City banking and payment application was to provide Manchester City football fans with a comprehensive digital banking experience, coupled with exclusive rewards and unique opportunities to engage with the club. By converting payments into rewards and supporting football-related charities through a solidarity round-up, the app aimed to enhance the overall fan experience and strengthen the bond between fans and their favorite club.

1. Market Research and Analysis

- Conducted market research to analyze the competition

2. User Research

- Conducted user interviews to gather insights and understand needs

- Created personas for different user groups

3. User Experience Design

- Defined user stories to capture requirements and objectives

- Defined epics for large-scale user interactions

- Defined user journeys to map the end-to-end experience

- Created flow charts to visualize interactions and processes

4. Wireframing and Prototyping

- Created low-fidelity sketches for initial design exploration

- Developed high-fidelity wireframes for iOS, Android, and web platforms

- Prototyped to test usability and gather feedback

5. Usability Testing

- Defined test scenarios for users

- Wrote test scripts to guide users

- Recruited users for testing

- Conducted test sessions and collected data

- Analyzed results and reported to stakeholders

6. User Interface Design

- Created high-fidelity UI mockups for iOS, Android, and web

- Ensured a consistent visual identity and design across all platforms

Design critiques and workshops

7. Design Critique and Workshops

- Facilitated Design Critique workshops to gather feedback and improve UI/UX.

- Collaborated with stakeholders to refine and iterate on design concepts

8. Client and Stakeholder Management

- Communicated with clients and stakeholders to understand requirements and expectations

- Presented design concepts and updates, incorporated feedback, and considered input

9. Product Squad Management

- Wrote specifications

- Managed the roadmap

- Cross-functional management of Back-end, Front-end iOS, Android, and Web engineers, and Product Designers

- Managed sprints

10. Go-to-Market Support

- Supported the app launch in the UK on iOS, Android, and Web

- Coordinated the app's website

- Supported campaigns using assets provided by Manchester City

11. Partnership Management

- Managed technical partnerships

- Managed support

- Managed compliance and cybersecurity partnerships

12. Performance Tracking

- Defined KPIs

- Monitored KPIs and metrics, particularly card usage and reward engagement

Objective: Develop a cutting-edge esports tournament platform for the Qatar Esports Wega Global Games (QEWGG), aiming to become the Olympics of Esports. Create an innovative platform that supports online competitions, establishes QEWGG's global reputation, attracts premium brand partners, connects with the gamer audience through tailored activations and branded content, organizes the world's largest esports program involving 128 countries, and hosts spectacular events. Our focus is on a seamless user experience, establishing brand partnerships, engaging the gamer community, and maintaining an agile structure for continuous improvement and innovation.

1. Discovery

- Market Sizing

- Identification of problem statements

- User interviews based on identified problems/opportunities

- Interview analysis

- Definition of user personas

- Competitive analysis

2. MVP Definition

- Prioritization of essential player features

- Prioritization of essential fan features

- Prioritization of essential features for launch

- Definition of hypotheses to validate

- Definition of the business model using the Lean Canvas format

3. Design Process Implementation

a. User Experience Design

- Definition of user stories to capture requirements and objectives

- Definition of epics for large-scale user interactions

- Definition of user journeys to map the end-to-end experience

- Creation of flow charts to visualize interactions and processes

- Wireframing and Prototyping

b. Usability Testing

- Definition of test scenarios for users

- Writing test scripts to guide users

- Recruitment of users for testing

- Conducting test sessions and data collection

- Analysis of results and reporting to stakeholders

c. User Interface Design

- Translation of the graphic charter into a design system

- Creation of high-fidelity UI mockups for iOS, Android, and web

4. Client and Stakeholder Management

- Communication with clients and stakeholders to understand requirements and expectations

- Presentation of design concepts and updates, incorporation of feedback, and consideration of input

5. Product Squad Management

- Writing specifications

- Roadmap management

- Cross-functional management of Back-end, Web Front-end engineers, Branding Agency, Esports Agencies (Gfinity, Nice Cactus, MET)

- Sprint management

6. Go-to-Market Support

- Support for the tournament launch in the Middle East and Europe

- Management of graphic assets

7. Partnership Management

- Management of technical, marketing, and operational partnerships

- Pitching the platform to target partners (Total, AXA, Lagardère Sport, Crédit Agricole, QNB, Opera, Konami, Supercell,

8. Performance Tracking

- KPI definition

- Tracking of KPIs and metrics, particularly tournament registration and ad impressions for sponsor partners