Freelancer profile translated to English.
Back to original languageAbout Malik
Freelance Paid Media Consultant | Google Ads • Meta Ads • LinkedIn Ads • TikTok Ads | Strategy & Optimization
For 14 years, I have been helping companies and startups define, activate, and optimize their multi-platform media campaigns to generate more leads and sales at the best cost.
My experience in agencies (Keyade, My Media, OMD), scale-ups (Twenga), and consulting firms (fifty-five) has allowed me to develop a dual operational and strategic skill set:
- Definition and deployment of digital acquisition strategies
- Management and optimization of multi-platform campaigns (SEA, Social Ads, Display, Shopping)
- Consulting and training for internal marketing teams
- Media audit and support for digital transformation
- Management and coaching of media teams
Today, as an independent consultant and member of the Bulldozer collective, I also work with advertisers to:
- Structure and manage their media investments
- Improve ROI and reduce acquisition cost
- Develop a clear and sustainable vision of their digital strategy
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Bulldozer CollectivePaid Media Consultant - Paid Traffic ManagerSeptember 2023 - Today (2 years and 11 months)Supporting the Collective's clients in defining and implementing paid acquisition strategies (SEA, Social Ads, Display)
- OMDSEA Consultant (Freelance)PRESS AND MEDIAJune 2017 - September 2017 (4 months)Paris, FranceManagement of Paid Search (SEA) campaigns for the Renault - Dacia client- SEA Consulting- Optimization of Adwords - Bing campaigns- Reporting & Analysis
- My Media - Search ForesightHead of SEA DepartmentDIGITAL AND ITNovember 2016 - April 2017 (5 months)Paris, France- Management of Account Managers / SEA Consultants (4 people)- Support and implementation of clients' digital strategies- Development of the client portfolio (tenders, audits, budget management...)- Team training (product updates, internal processes, methodologies...)- Leading conferences and training workshops for prospects/clients
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Education
- Master 2 in Management, Marketing SpecializationESC Clermont-Ferrand2011