About Malika
English
Fluent
French
Native or bilingual
Experience
- MISSION pour NOUKIESCHIEF OPERATING OFFICER - FreelanceMay 2014 - January 2016 (1 year and 7 months)Bruxelles, BelgiqueFreelance: Lead and optimize the creation-purchase-production-delivery-allocation process with a retail vision to guarantee the expected performance: develop the supplier base, optimize the entry margin, integrate the collection structures into the style reflection (500 refs), identify the levers for growth of product functions, set up suitable assortments, integrate logistical cost reductions, adapt merchandising principles to develop turnover. Management and orientations of style teams, product managers, technical development (12p).
- MISSION pour CWFHEAD OF BRAND - Transition ManagerMarch 2013 - March 2014 (1 year)Les Herbiers, FranceTransition mission: Define and build child collection strategies in the world of international brands BOSS & DKNY. In charge of commercial relations with the licensor, guarantee respect for the declination of the child brand and the licensing partnership. Transfer and management of retail management within a wholesale universe: adapt collections to the needs of consumers in different countries (adapted style and assortment), define the pricing policy in line with the brand strategy, develop an innovative and impactful commercial policy, manage and analyze market and result indicators (turnover, margin and stock). Management and orientations of style teams, product managers, product managers & technical development for 600 references (22p).
- Groupe ZannierDirector of OfferAugust 2010 - March 2013 (2 years and 7 months)Saint-Chamond, FranceDefine and build the collection strategy: influence the style, capture the latest trends and innovations, define a collection plan and specific and renewed assortments, as close as possible to the needs of consumers in different countries, define a pricing policy in line with the brand strategy, develop an innovative and impactful commercial policy (customer benefit), participate in the definition of merchandising, communicate and support strategic orientations to the various distribution networks, manage & analyze market and result indicators. Management & orientations of style teams, product managers, product & purchasing managers (20p) for the management of 1200 references. Management of IT projects related to the profession.
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Education
- Action Commerciale & droit commercialEcole commerce Paris1991