MAFreelancer profile translated to English.
Back to original languageAbout Malik
🎯 Digital Marketing Consultant |
With 8 years of experience designing and running high-impact digital campaigns, I help brands define, optimize, and manage their acquisition strategy across all key channels.
Pragmatic and results-driven, I leverage paid media, programmatic, SEA, and social ads to drive growth, boost brand visibility, and improve business performance.
Experienced in leading teams and working in project-based environments, I bring structure, precision, and commitment to every mission to exceed objectives.
🎯 Consultant en Marketing Digital |
Fort de 8 ans d’expérience dans la mise en place de campagnes digitales à forte valeur ajoutée, j’accompagne les marques dans la définition, l’optimisation et le pilotage de leur stratégie d’acquisition.
Pragmatique et orienté résultats, j’utilise les leviers digitaux (paid media, programmatique, SEA, social ads...) pour générer de la croissance, renforcer la notoriété et améliorer la performance commerciale.
Habitué à encadrer des équipes et à collaborer en mode projet, j’interviens avec méthode, exigence et engagement pour dépasser les objectifs fixés.
French
Native or bilingual
English
Fluent
Turkish
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- INNOCEAN FranceDigital Media DirectorJanuary 2025 - Today (1 year and 5 months)Development of digital media strategies: annual strategy, recommendations for new product launches, media mix optimization.Digital activation and media planning recommendations.Management of media spend reports (monthly, quarterly, annual).Negotiations with advertising agencies for annual deals.
- INNOCEAN FranceHead of Ad TechOctober 2021 - Today (4 years and 8 months)Courbevoie, FranceStrategy & In-housing Creation of the internal trading desk at Innocean for Kia & Hyundai, managing the in-housing of programmatic and paid social campaigns. Reduction of acquisition cost (traffic, leads) by -60% through optimization of media buys and integration of Adtech tools (DSP, DMP, CDP). Acquisition & Performance Management of multi-million budgets in programmatic, paid social, SEA, emailing & direct buying. +45% ROAS by optimizing buying strategies and combining branding and performance campaigns to maximize lead quality and volume. Management & Coordination Supervision of a team of media consultants and collaboration with creative, web & CRM teams. Management of relationships with agencies, publishers, and tech partners.
- AGENCE 79Senior Digital ConsultantJanuary 2019 - October 2021 (2 years and 9 months)Neuilly-sur-Seine, FranceIn charge of Pmu and Tinder accounts (branding and performance) Recommendation and development of media campaigns. Media planning: selection of media channels / briefs and purchase of advertising space. Programming, optimization, and analysis of programmatic campaigns (D&V360, Xandr, Adobe, Hawk) and social media (Facebook Business Manager, Snapchat, Twitter, Pinterest, Tiktok ads) Market watch and competitive analysis Direct relationship with the advertiser (daily and campaign reporting).
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Education
- Digital Marketing (Programmatic Media Trader)Oreegami2019Marketing digital (Trader Media Programmatique)
- Master's degree, Marketing communicationEBS - European Business School Paris2014Master's degree, Marketing communication
Certifications
- D&V360Google2020
- Facebook Certified Media Buying ProfessionalMeta2020