About Malika
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- Hotel Royal asbuFreelance ProjectsJanuary 2024 - September 2025 (1 year and 8 months)Organic Impact: 60% increase in visibility (Instagram/Facebook) through an optimized content strategy and targeted editorial calendars. Content Production: Art direction, photo shoots, retouching, and video editing for over 15 brands (Food, Health, Aesthetics, Apparel). Ads & Data Management: Management of advertising campaigns and performance analysis to maximize engagement and conversion.
- Aedifix + architectureSocial Media and Marketing ManagerJune 2023 - Today (3 years)Calle Cañada, Monreal del Campo, AR, SpainGrowth & Visibility: 40% increase in visibility through a cross-channel content strategy and optimized Ads campaigns. Content Creation: Shoots, video editing, and creation of high-engagement visuals for social media. Web Design: Redesign of the interface and creation of pages to improve user experience and conversion.
- DeepReachDigital Marketing AssistantTECHMarch 2022 - November 2022 (8 months)Paris, FranceWeb & SEO: Complete website redesign on Webflow and SEO optimization (SEMrush, Screaming Frog), generating a 35% increase in Google clicks. Ads (B2B): Management of Google Ads and LinkedIn Ads campaigns to maximize visibility and qualified traffic generation. Visual Identity: Creation and integration of a new consistent graphic charter across all digital media.
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Education
- MASTER'S DEGREEEsprit School of Business Tunis2022MASTER EN
- DOUBLE DEGREESupdeCom LyonDOUBLE DIPLÔME