About Malika
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Experience
- @ARRCSales & Marketing ManagerEDUCATION AND E-LEARNINGJanuary 2026 - Today (5 months)Paris, FranceSectoral marketing expertise and B2B business development.Key missions:> Structure a clear offering> Qualify the market of training organizations (OF)> Oversee the sale of the solution to pedagogical and administrative decision-makersStructuring & marketing of a SaaS solution for pedagogical management for training organizations (CFA, private OF, companies).Market qualification: mapping of OFs, prospect scoring, identification of ICPs and decision-making cycles.Pedagogical marketing: translating features into business benefits, creating expert content (use cases, webinars, QUALIOPI/CPF guides).B2B business development: prospecting, product demos, pipeline management, and closing initial contracts.Partnerships & network: managing an ecosystem of referrers (OPCOs, consulting firms, integrators) to accelerate growth.
- @HouzzPartnerships & Communication Manager FranceJanuary 2024 - October 2024 (9 months)Paris, France•Coordination of 360° communication campaigns (digital, social media, emailings, editorial content).•Development and monitoring of an editorial strategy for the digital magazine Houzz.•Development and management of partnerships with editorial teams of magazines (ELLE Décoration, Marie Claire Maison), decor brands, architects, artisans, and trade shows.•Highlighting the Houzz community (projects, case studies, co-branded operations) on B2B and B2C axes.•Performance monitoring (KPIs, reporting) and optimization recommendations.
- @Kikabo CommunicationCommunication, design graphique & illustrationNovember 2022 - Today (3 years and 7 months)Paris, France> Conception d'identités visuelles complètes : logo, charte graphique, déclinaisons print et digitales> Création de supports de communication (affiches, flyers, newsletters, visuels réseaux sociaux, présentations)> Illustration sur-mesure pour des clients issus de secteurs variés (édition, culture, entreprises)> Conseil en communication visuelle et direction artistique pour des marques en développement> Gestion de projets de A à Z : brief client, propositions créatives, révisions, livraison des fichiers sources
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Education
- Bachelor in Digital Acquisition ManagementRocket School Paris2026Bachelor Responsable d'acquisition numérique
- Master 2 in Corporate Communication & Social MediaUniversité Gustave Eiffel2024Master 2 Communication des entreprises & des médias sociaux