Malek Mchirgui

My main tasks consisted of creating complete product sheets, working on SEO, descriptions, visuals, and overall optimization.

I also optimized listings on Amazon, developing A+ content, Brand Stories, Stores, as well as bullet points and backend keywords to improve visibility.

In parallel, I handled order processing and the daily management of customer requests and complaints, ensuring real Customer Success and Customer Care follow-up.

- Deployment of a digital communication strategy.

- Management of the e-shop via Shopify (front and back-office).

- Creation and sending of B2C & B2B newsletters via Klaviyo. Social media management with content creation.

- Order processing on Fastmag with customer service management.

I supervised all commercial activities, which led to a 70% increase in orders through catalog synchronization on several marketplaces such as Amazon, Cdiscount, ManoMano, Fnac, Rakuten, and La Poste.

I managed a catalog of 5000 references and created 2500 new products on the e-shop, contributing to a 175% increase in site traffic through catalog enrichment.

I was also responsible for the daily update of the e-shop, operational monitoring of the front and back-office, creation and sending of B2C and B2B newsletters via Brevo, as well as social media management, with performance reporting.

Furthermore, I created visuals, wrote articles, and closely monitored revenue and site performance to regularly report areas for improvement.