Freelancer profile translated to English.

Description

Independent digital marketing and communication strategy consultant, I support companies and businesses in developing their visibility, structuring their marketing actions, and optimizing their digital performance. With an MBA in E-Business and a Master's in Digital Strategy, I combine analytical rigor, strategic vision, and a hands-on approach to design effective, sustainable, and tailored marketing solutions.

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Independent Digital Marketing Consultant
SOCIAL NETWORKS
January 2024 - Today (2 years and 5 months)
Supporting companies and businesses in structuring their marketing and digital strategy. Designing and implementing tailor-made communication plans. Analyzing marketing performance and providing optimization recommendations.
Digital Transformation Communication Strategy Digital Marketing Marketing Analytics
Pharmacie du centre commerciale Carrefour,
Marketing Manager
November 2021 - March 2024 (2 years and 4 months)
91300 Massy, France
Autonomously manage marketing projects with an analytical and proactive approach. Create and install end-cap displays (TG) in pharmacies, adapting merchandising strategies to the point of sale's needs. Negotiate and coordinate promotional activities with suppliers and sales teams. Analyze KPIs of commercial activations, track performance, and adjust actions to optimize sales. Design promotional posters and targeted communication materials according to product ranges. Monitor MEA (in-store display) agreements and meticulously manage BRI (immediate discount voucher) reimbursements. Organize and plan training sessions between laboratory representatives and the pharmacy team. Update the pharmacy's website and create digital content to enhance online visibility.
Eurofins Biomnis,
Scientific Communication Assistant
September 2020 - October 2021 (1 year and 1 month)
94200 Ivry-sur-Seine, France
Create presentations and visual reports for the restitution of analysis data to internal and external partners. Contribute to the writing of internal newsletters disseminating results and progress related to COVID-19 analyses. Coordinate exchanges between scientific, technical, and marketing teams to ensure smooth and reliable information flow. Participate in scientific communication related to public health issues. Highlight the results of screening campaigns through adapted materials for healthcare professionals.