Freelancer profile translated to English.

Description

Your data guy, focused on performance & GDPR 👨‍💻

I help you navigate the eternal updates of the Meta / Google algo and the latest GDPR tracking news with a single obsession - **the ROI of your campaigns**.

💼 +20 clients supported (luxury, media & e-commerce)

🚀 5 project launches

⚙️ +10 server-side tracking installed

My role is toimplement the data stackthat will allow your digital activity to break through its ceilings and achieve **double or triple-digit growth**.

I intervene at several levels depending on your needs

1️⃣ Equip your campaigns with precise & GDPR-compliant data

To optimize the learning of algorithms, the main lever of advertising performance

- Client & Server-side Tracking | GA4, GTM, Stape

- CAPI | Meta, Google, Tiktok

- CMP & Consent-Mode V.2 | Axeptio, CookieBot

2️⃣ Centralize & unify your online & offline data

To estimate the precise profitability of each channel and manage investments

- Data Warehouse | Bigquery

- Cross-channel Reporting | Looker Studio, PowerBI

- Offline Conversions | Meta, Google, ...

3️⃣ Activate & retain your audiences

To build personalized journeys and maximize customer LTV

- Personalized scenarios ft CRM team | Hubspot, Pipedrive

- Creative ads strategy ft Creative team

- Technical setup of advertising & mailing accounts | Klaviyo, Mailchimp

My method is based on two principles

👁️ A 360° view of the data cycle | collection → storage → activation → reporting

🔗 Fine attribution of conversions by channel | online & offline

📞Summer opportunities are coming→ let's discuss them!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

IFH Paris
Data Performance Consultant
EDUCATION AND E-LEARNING
December 2025 - January 2026 (1 month)
Paris, France
Implementation of an advanced tracking infrastructure to optimize the performance of advertising channels.
Implementation of server-side tracking for Meta Ads, Google Ads, TikTok Ads, and Microsoft Ads
Setup of offline conversions via HubSpot for Meta Ads and Google Ads
Configuration of Cloudflare to ensure cookie collection reliability and extend their lifespan
Server-side tracking Paid Ads Meta Ads Google Ads Google Tag Manager
Santoriclub
Data Performance Consultant
LUXURY GOODS
January 2026 - January 2026
Paris, France
Support for project launch with the setup of paid acquisition foundations on Meta Ads, to structure data collection and prepare campaign optimization.
Implementation of the Meta Ads Pixel
Configuration of Meta Ads offline conversions for HubSpot
Meta Ads Hubspot Google Tag Manager GA4
Sub Rosa Agency
Data Tracking & Performance Consultant
LUXURY GOODS
July 2022 - April 2025 (2 years and 9 months)
Paris, France
Sub Rosa is a digital agency specializing in luxury. I supported about ten premium brands in structuring their acquisition strategy and their data ecosystem for precise performance management.

Implementation and maintenance of client-side and server-side tracking (Google Tag Manager + Conversion API).
Building Looker Studio dashboards consolidating acquisition, cost, and conversion KPIs.
Monitoring and optimization of media performance (Meta Ads, Google Ads): budget allocation, ROI analysis, and strategic adjustments
Meta Ads Google Ads Server-side tracking Looker Studio Google Tag Manager