Freelancer profile translated to English.

Description

It's Malaya, 👋🏻

A professional in the 360 communication and marketing sector, I am looking to put my expertise at the service of new companies. Free-spirited and creative, I have been a freelancer for 1 year, but have been in the professional world for 4 years.

I have thus been able to develop my skills as a project manager and communications officer, thanks to which I have had the opportunity to successfully lead various projects in many different fields.

Mainly in the events sector but also for smaller structures, such as start-ups.

I invest myself daily in my work and am always looking for new challenges to take on and would be delighted to bring my help and enthusiasm to your company.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

l’oréal
Project manager
FASHION AND COSMETICS
February 2023 - May 2023 (3 months)
Paris, France
- creation of B to B / influencers events
- press relations
- writing and creation of communication materials
- partnerships
L’etudiant
Project manager
CULTURE
August 2022 - December 2022 (4 months)
Paris, France
production & management of 10 to 15 trade shows:
> visitor development through recruitment campaigns > objective of individual and group registrations.
> deployment of promotional actions before the trade shows
> design & writing of messages for each communication channel
> definition and programming of the media plan (with agency support): advertising, programmatic, paid social, ..
> development and monitoring of strategic partnerships for the trade shows you are responsible for in order to promote the shows in Paris & in the regions.
> launch and monitoring of multi-channel direct promotion actions: mailings, emails, print, phone calls, …
> registration monitoring, KPI management
> results measurement, qualification & analysis
> alerts & corrective actions for optimization
> post-trade show reporting
> coordination of various actions around the visitor journey: management of the online launch of the trade show on the website and hybrid platform, briefing of hostesses, visitor reception and optimization of the visitor journey, flow management, …
reed miden
Communications officer
CULTURE
January 2020 - August 2021 (1 year and 8 months)
Paris, France
Budget monitoring
Creation of supplier accounts, preparation of purchase orders,
Recording of purchase orders and invoices
Website
Updating the website on the trade show's CMS
Social networks
Visitor acquisition via social networks.
Analysis and identification of Facebook groups, scientific blogs, influencers. Digital
Content strategy and marketing automation. Inbound marketing
Media plan
Implementation, monitoring and setup of exchange agreements,
Contacting new partners with the trade show's marketing and communication director. LAB Meetings
Coordination of relations with the BBCM service provider,
Creation of materials related to Business Meetings,
Monitoring and moderation of registrations,
Regular reporting and on-site management.
Trade show promotional materials
Invitation card, Pocket map: creation and layout, export management, content retrieval, production monitoring with the graphic studio, proofreading and print production monitoring, delivery and on-site distribution according to documents.
Visitor pre-registration
Monitoring of pre-registration statistics. Implementation of e-news campaigns on prospects and pre-registered individuals.
New products
In collaboration with the press agency, management of the new products platform and new products guide. Trade show hotline
Handling of exhibitor and visitor requests.
Reporting and analysis
Performance measurement with development,
Implementation and analysis of associated KPIs for the trade show report.