Freelancer profile translated to English.
Back to original languageAbout Maksym
Maksym Vovk – Digital Allrounder for Performance Marketing, E-Commerce & AI.
Since 2019, I have been building, scaling, and optimizing digital business models – as the owner of webpowers UG and previously in senior roles at XXXLdigital and TecTake. I combine classic performance marketing with modern web development (Next.js, Vercel, Prisma) and AI automation – delivering tangible results instead of slides, technically implemented cleanly.
What I do for clients:
• Performance Marketing: Google Ads, Microsoft Ads, GA4, GTM, tracking setups, ROAS optimization.
• SEO & Content: Technical SEO, Sistrix/Ahrefs analyses, content pipelines, programmatic SEO.
• E-Commerce: Shopify (Horizon themes, custom schemas), JTL-Shop, conversion optimization, feed management.
• AI & Automation: Custom AI pipelines (Claude API, OpenAI, Gemini), TTS/video automation, workflow scripts.
• Web Development: Next.js 16, Vercel, Prisma, MariaDB/MySQL, affiliate/comparison portals end-to-end.
Own live projects (showing what I deliver for clients):
• maschinenhart.de – Tool affiliate, 428 products, Next.js + Vercel.
• timmtomm.com – Price comparison, Next.js 16 + Prisma + MySQL.
• glückstoff.de – Shopify store, own product line.
• keilriemenexpress.de – Shopify-Horizon, 2,815 B2B industrial products. (currently building approx. 100k variations)
Languages: German (native), English & Russian (fluent).
Location: Augsburg, nationwide remote. Clients mostly DACH region.
German
Native or bilingual
English
Fluent
Russian
Fluent
Remote only
Primarily works remotely
Experience
- webpowers UG (haftungsbeschränkt)Self-EmployedDIGITAL AND ITAugust 2023 - Today (2 years and 10 months)Driving business development activities, nurturing long-term client relationships, and consistently expanding the agency's client base and revenue streams.Leading a talented team of digital marketing specialists, fostering a culture of innovation, collaboration, and continuous improvement.Overseeing the development and execution of data-driven marketing strategies, utilizing cutting-edge tools and technologies to optimize campaign performance and maximize ROI.Providing thought leadership and strategic guidance to clients, helping them navigate the ever-evolving digital landscape and achieve their growth objectives.
- XXXLdigital – Part of XXXL GroupStrategic Performance Marketing ManagerRETAIL (LARGE RETAILERS)December 2022 - July 2023 (7 months)Würzburg, Germany
- TECTAKE GMBHPerformance MarketingNovember 2019 - December 2022 (3 years and 1 month)
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Education
- Bachelor's degree, E-CommerceUniversity of Applied Sciences Würzburg-Schweinfurt2019Bachelor's degree, E-Commerce
- Bachelor's degree, Business InformaticsUniversity of Applied Sciences Regensburg2012Bachelor's degree, Wirschaftsinformatik