Majid Khloufi

Expertise dedicated to the operational and strategic support of brands and merchants on marketplaces:

• Complete seller integration: sourcing, onboarding, training on platform processes (Amazon, Rakuten, Fnac, Cdiscount, Bol, Veepee…).

• Creation and optimization of product catalogs (listing, stock, pricing, visuals)

• Implementation of logistics, customer service, and returns processes

• Structured support for performance monitoring: revenue per seller, return rate, service rate

• Coordination of external service providers (tech, logistics, payment…)

• Hybrid profile between digital strategy and operations — comfortable with project structuring, stakeholder coordination, and the implementation of concrete digital solutions.

• Participation in the creation of the e-commerce site and marketplace: definition of functionalities, management of returns, deliveries, writing of a process guide, preparation of product listing templates, etc.).

• Platform operationalization

• Optimization of product showcasing and platform ergonomics for the customer journey.

• Coordination with the various agencies working on the project.

• Implementation and management of the project roadmap.

• Definition of web marketing strategies and management of various web marketing levers (SEO, SEA, Display, social networks, etc.).

• Development of diversified partnerships to enhance brand image and website referencing.

• Coordination of the marketplace project implementation, ensuring its smooth operation, technical consistency, and alignment with commercial objectives.

• Recruitment and management of a team dedicated to the project, essential for its success.

• Identification, integration, and development of commercial relationships with strategic sellers such as brands, resellers, e-merchants, aggregators, etc.

• Promotion of marketplace offers' visibility on and off the site.

• Management of the marketplace's growth, by implementing strategies and actions to foster its development.

• Conducting in-depth commercial analyses and developing action plans to improve the performance of the marketplace and its team.

• Monitoring the quality of the site and its offerings, ensuring high standards are maintained.

• Monitoring and managing commercial performance, including tracking revenue, revenue per seller, return rate, etc.

• Monitoring competitor evolution and positioning in the market.

• Qualification of new needs in terms of technical evolutions and human resources, to ensure the marketplace's sustainability and efficiency.