About Majdouline
French
Native or bilingual
English
Conversational
Experience
- IndépendantConsulting in Marketing Strategy and StudiesSOFTWARE PUBLISHINGJanuary 2019 - Today (7 years and 5 months)Paris, France- Supporting entrepreneurs and startups on strategic analysis and intelligence projects (market analysis, benchmark, marketing action plan), as well as on operational and digital marketing projects (Web content writing "articles and social media posts, videos", Community management).- External support to research institutes/professionals for both quantitative and qualitative studies, particularly for synthesis preparation and other study stages: conducting individual interviews.Other types of missions performed:- Intelligence and documentary research (Monitoring news and trends).- B2B Commercial Marketing
- Mutex-Groupe VYVJunior Marketing Research OfficerBANKING AND INSURANCEApril 2018 - October 2018 (6 months)Châtillon, France- Participation in the development of internal quantitative and qualitative research projects.- Defining study procedures and methodology:* Questionnaire writing* Formatting reports and summaries of various studies conducted: visual and concise PPT presentations/infographics Conducting product and service benchmarks in the insurance sector
- HOLDING AL OMRANEProduct Manager AssistantREAL ESTATEMay 2017 - July 2017 (3 months)Rabat, Morocco- Preparation of the multi-channel communication plan for the launch of a promotional campaign "CARAVANE AL OMRANE": radio spot, advertising posters, banners, etc.- Development of a post-event immediate survey to measure customer satisfaction (questionnaire writing, field monitoring, data analysis, report writing).
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Education
- Master 2 Management, specialization in Consulting and Research in Marketing StrategyIAE of Nantes2018
- Master 1 Management, specialization in Digital MarketingUniversity of Angers2017