Majda Barbosa Tourki

Over 15 years of experience in product management for B2C, B2B, and B2BtC challenges.

In my career, I have worn several hats, taking on increasing responsibilities: digital project manager, Product Owner, digital manager, Product Manager, Chief Product Officer (CPO), Head of Product, project director.

Roles and missions carried out in companies with strong digital stakes and varied organizations (agile or V-cycle).

Today, my experience and skills allow me to cover 100% of the digital production chain: from discovery to delivery, up to launch (go-to-market). Product and project management mastered and successful thanks to:

- collaboration with marketing and technical departments

- the implemented methodology

- data, performance, and user experience-driven management

My know-how, interpersonal skills, and results-oriented culture are assets to support you on short or long-term missions.

Some examples of achievements

- Funecap: Implementing the transition from a project culture to a product culture with the definition and implementation of the new product strategy, the construction and management of a product team.

- Accorhotel: Overhaul of the online loyalty program and creation of online support to improve customer relations.

- Orange: Production of online journeys and content to reduce customer service calls.

- AXA: Implementation of a web-to-store journey for generating traffic to agencies.

- RX France (Reed Midem): Supervision of the tender (RFP) for the overhaul of online ticketing and CRM.

- Ateliers d’Art de France: Launch of an e-commerce site and online ticketing for events organized by the union.

Varied, innovative, and sometimes complex projects and products that allow me to have excellent mastery of technical and functional subjects.