Maïwenn L.

- Support for the restructuring of the sales department in the French market for a DXP solution (Digital Experience Platform - Website creation solution with personalized journeys):

- Audit of the existing situation

- Strategic recommendations on the organization of the company throughout the sales cycle

- Recommendations for tools to implement and KPIs to monitor

BigCommerce enables businesses to create, manage, and grow online stores with cutting-edge performance, enterprise-grade features, and an open platform architecture through APIs.

🏁 Business Development and Go-to-Market Strategy Elaboration:

- Identification of the company's positioning in the French market / Targeting key accounts and implementation of sales strategies (outbound, inbound, partners, events, marketing, etc.)

- Management of end-to-end sales cycles (including RFIs/RFPs) for Mid-Market to Enterprise merchants

- Reporting: Analysis of figures and sales meetings for projected revenue on a monthly and quarterly basis

- Recruitment of a local team (SDR, partners, solutions engineers, marketing), matrix management (5 people)

- Acquisition of around thirty clients in the French market.

⚽️ Partnership Management

Management of partners and co-selling strategy in conjunction with the dedicated team (+30 strategic local partners - integrators and technology).

🎯 Marketing

- Participation in marketing events:

Trade shows (Paris Retail Week, Tech for Retail, Monaco One to One), conferences, webinars, etc. with speaking engagements.

Contentserv is an international software vendor specializing in Product Information Management (PIM), Digital Asset Management (DAM), and Master Data Management (MDM). Its solution helps companies centralize, enrich, and distribute their product and media data across all channels (e-commerce, stores, catalogs, partners, etc.).

The company, headquartered in Munich (Germany), currently has over 300 clients worldwide.

Main missions:

🎯 Development of the French market: definition and implementation of the commercial strategy for the retail and industrial sectors, targeting large accounts (revenue > €100 million).

🤝 Strategic Prospecting: identification, approach, and qualification of new opportunities in close coordination with the marketing and business development teams.

🧩 Management and animation of the partner network: recruitment and support of an ecosystem of over 10 integrators and consulting firms to amplify market coverage.

💼 Management of complex sales cycles: demonstrating the added value of the solution, complete management of the sales process (from lead generation to closing), contract negotiation, and conducting presentations to business and IT management.

🚀 Accelerating Contentserv's brand awareness and positioning in the French market through a consulting and value-oriented approach.

Notable results:

- Opening of new strategic accounts in retail and industry

- Structuring of a network of active national partners

- Implementation of commercial processes aligned with international group standards