Maïté Verhoeven

Agilité Marketing is a new platform for content, and soon online training, growing around 3 axes: agile marketing, serene marketing, and creativity. It targets marketing specialists as well as entrepreneurs and business leaders who want to integrate agility into their organization, strategic thinking, and campaign execution.

- Work with managers to advise decision-making and help achieve business goals by building a clear path to future success

- Advise on strategic and marketing plans, brand activation activities, promotional campaigns & omnichannel plans.

- Coach marketing teams in digital transformation, innovation, branding & positioning, team dynamics

- Clients : Pastoo asbl, Astra Zeneca, Le Carrosse du Boulanger, Heel, Abbott EPD, Mithra

- Manage a team of 5 marketers & member of BELUX management committee.

- Global responsibility for brand management and brand identity for all portfolio

- Manage the marketing integration of a new cosmetic portfolio in women's health since 2020

- Lead the digital transformation of marketing activities

- Drive annual marketing plans definition including prelaunch/launch/retention strategies at POS, digital& DTC levels.

- Collaborate closely with trade sales department for operational implementation.

- Define & follow-up marketing budget, KPI's and ROI of campaigns

- Coordinate and supervise marketing activities while providing guidance and feedback to brand managers and marketing experts