Freelancer profile translated to English.

Description

35 years of experience in Retail, including +15 in e-commerce and omnichannel strategies. Project management, Digital marketing, CRM, In-store Digital, Marketplace. Experienced Manager, Certified Professional Coach, team and performance coaching.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Intermarché
Project Management
RETAIL (LARGE RETAILERS)
September 2018 - September 2019 (1 year)
Montrouge, France
Lead the implementation of marketing actions for '50 Ans d'Intermarché'
• Scoping and leading the '50 Ans' project for the implementation of marketing actions, promotions, and games.
• Supervision and coordination of the deployment of a mobile gaming application.
• Agency management, development tracking, coordination with internal teams (IT and business), testing, and launch.
• Supervision and coordination of the deployment of a gaming terminal.
• Management of the terminal manufacturer, installation tracking in 1200 stores, coordination with internal teams (IT and business), testing, and launch.
• Support for store deployments.
• Implementation of processes with after-sales service, in coordination with stores.
• Implementation of KPIs to monitor game performance and their impact on store performance.
Project and Team Management Workshop Facilitation Feature Definition
Maisons du Monde
Omnisupply Customer Journey Definition
RETAIL (SMALL BUSINESS)
January 2021 - May 2021 (4 months)
• Conducted a benchmark on the Delivery Experience in the Furniture and Decoration sector.
• Developed a study on the Delivery Experience positioning of Maisons du Monde from the perspective of customer expectations and competitor analysis (including the Marketplace).
• Defined the service experience to be deployed in the Omnichannel B2C Journey to meet customer expectations.
• Referenced and prioritized internal projects to be addressed for the Omnichannel B2C Delivery Experience Journey in the strategic roadmap.
• Co-constructed the target for the Omnichannel B2C Delivery Experience Journey with associated Business Case and recommendations on the changes to be made from a Process/Organization/Tools perspective.
Consulting Project and Team Management Sales Strategy
Intermarché
Strategic PMO
RETAIL (LARGE RETAILERS)
May 2019 - April 2020 (11 months)
• Translated the strategic vision of the 'DIG'IT Alimentaire' transformation plan.
• Secured the project portfolio of the Impulsion program, a store transformation program involving 49 projects impacting processes and tools in 2000 stores.
• Consolidated project progress for reporting to the Executive Committee.
• Budget construction for the program.
• Managed budgets, including consumed and remaining amounts.