Maïten Orhan Omer

– Design and management of B2B and B2C events (conferences, trade shows, workshops, product launches) from start to finish, with ROI tracking and post-event reporting.

– Implementation of CRM dashboards and data workflows for lead tracking, campaign performance, and event impact.

– Deployment of multichannel editorial strategies and support for teams in integrating generative AI into marketing and communication processes.

– Co-creation of client communication materials (presentations, client cases, educational content) to maximize engagement and conversion.

– Management of the complete lifecycle of 50+ B2B events per year: industry conferences (1,000+ attendees), C-level dinners, partner and client events, hybrid formats.

– Close collaboration with Sales, Product, and Engineering teams to align events with business priorities, strategic accounts, and product launches.

– Management of Google's presence at third-party conferences (sponsorship, booth logistics, satellite events) to enhance visibility and generate qualified leads.

– Complete management of budgets, supplier negotiation, multi-stakeholder coordination, and precise ROI/KPI reporting.

– Creation of internal guidelines to standardize and improve the efficiency of event processes across EMEA.

– Simplification of complex technical content into accessible and engaging event formats for business audiences.

– Operational coordination of events, local field activations, and customer relationship management across multiple establishments.

– Development of a local partner network and content creation for social media.