Freelancer profile translated to English.
Back to original languageAbout Maite
I support my clients with market analysis or Business Ops:
- Market studies: market sizing, positioning and targeting, internationalization, etc.
- (Re)definition of product or service offerings, definition of customer journeys
- Go-to-market: creation of marketing & sales materials, organization of trade shows, press releases, etc.
- Operations optimization: KPI analysis, tool selection, recommendations, team training, playbook writing, etc.
Thanks to my dual background in consulting and startups, I know how to apply my analytical skills to real-world needs.
If my profile interests you for one of your projects, do not hesitate to contact me!
German
Basic
English
Fluent
Japanese
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 20km)
Experience
- The Family (Paris)Manager - Creation of New SubsidiariesEDUCATION AND E-LEARNINGJune 2018 - June 2019 (1 year)Paris, France- Market analysis to define services to launch as spin-offs- MVP definition and test & learn- Recruitment of CEOs / Headhunting
- NetatmoMarketing and Marketing Product Manager - Industrial PartnershipsINTERNET OF THINGS (IOT)October 2016 - June 2018 (1 year and 8 months)Boulogne-Billancourt, FranceI. Marketing Manager of the B2B Department:- Strategic analysis - redesign of the business model for the "B2B - Industrial Partnerships" department at Netatmo: analysis of the needs of our current partners, work with Business Development to imagine a new business model, analysis of target markets- Branding: definition of the "Business Solutions" brand and creation of its brandingRESULTS:- Business model change: transition from selling Netatmo products to co-creating connected products with partners. Implementation of a development fee and royalty system.II. Marketing Product Manager for co-created products with VELUX and Muller Group- Negotiation of cobranding and monitoring of its effective deployment- Persona definition: focus groups, product testing, etc.- Go-to-market: creation of marketing & Sales tools, organization of trade shows like CES Las Vegas, writing of joint press releases, etc.- Coordination of Netatmo's marketing & Communication teams with those of VELUX and Muller GroupRESULTS: Launch of the "with Netatmo" program and the products "VELUX ACTIVE with NETATMO" and "Intuitiv with Netatmo" at CES Las Vegas
- BRIGAD SASMarket Research - InternationalizationHOSPITALITYJune 2019 - July 2019 (1 month)Paris, FranceAnalysis of 16 European cities to identify a Top 3- Market Sizing- Ease and cost of obtaining freelance status- Impact on existing product
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Education
- StartupLion - The Entrepreneurial Era School2018Une formation intensive sur 8 semaines permettant de découvrir l'univers des startups à travers plusieurs dizaines de conférences et d'ateliers pratiques. J'y ai beaucoup appris sur le mode de fonctionnement des startups, les qualités et compétences requises pour y travailler efficacement, etc. J'ai pu également m'initier à HTML et CSS.
- Master 2 Business ManagementEDHEC Business School2013Grande Ecole de Commerce où j'ai pu suivre une grande partie de mon cursus à l'étranger : - 6 mois à Pace University à New York, USA - 6 mois à NUCB à Nagoya, Japon - 6 mois à la Texas A&B de College Station, USA J'y ai d'abord suivi des cours généralistes (HR, Finances, etc.) avant de m'orienter vers le Marketing. Cela m'a également permis de développer mes connaissances en management de projet internationaux, ainsi que mes compétences en anglais et en japonais.