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Maitane OsunaMO

Maitane Osuna

Digital Strategy | Community Manager | UGC

€100/day
Bilbao, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maitane

Digital Marketing Consultant specializing in Social Media.

I am Maitane and I want to build a good social reputation on your Social Networks to increase your business sales. I help you leverage the full potential of social media with strategic management of your brand profiles, combined with creativity, defining an appropriate action plan and evaluating results with key performance indicators.

What do I do?
SOCIAL MEDIA AUDIT AND STRATEGY
I analyze the company's situation, your communication, that of your competition, the buyer, and we develop a strategy or improvement proposals to know the best way forward. All this hand in hand with you, developing a Social Media strategy that meets your brand's objectives. Define and organize the type of publications, tone, and design line.

COMMUNITY MANAGEMENT
Execution of digital strategy by creating content suitable for your business and your online reputation and interacting to build a community. Management and control of Social Networks.

CONTENT CREATION FOR SOCIAL NETWORKS
Create original content based on needs with the help of graphic design.

ONLINE ADVERTISING ON SOCIAL NETWORKS
Focused on increasing your sales and traffic. Ads on Social Networks: Facebook, Instagram, LinkedIn, Pinterest, Youtube, Tik Tok, etc.

PERIODIC REPORTS
Preparation and analysis of monthly and annual reports, both quantitative and qualitative, of the main KPIs of each platform and social media objectives. If we don't measure, we can't analyze.

WEB & GRAPHIC DESIGN
(Outsourced service according to needs)
  • English

    Fluent

  • Basque

    Native or bilingual

Can work on-site
Bilbao (up to 50km)

Experience

  • Social Mayosuna
    Freelance Communication & Social Media Manager
    SOCIAL NETWORKS
    January 2020 - Today (6 years and 7 months)
    Bilbao, Spain
    Freelancer specializing in Communication Strategy and Social Media, I build, develop, and execute communication and digital strategies for B2B & B2C companies.

    • Social Media Audit & Strategy
    • Community management
    • Content creation
    • Communication & PR
    • Online advertising
    • Periodic qualitative and quantitative analysis
    • Outsourcing of services as needed: Web, graphic design
    Communication strategy Social media Creativity Community management Social media management
  • Freshly Cosmetics
    Social Media Strategist | ES Community Manager
    FASHION AND COSMETICS
    July 2021 - February 2022 (7 months)
    Reus, Spain
    Instagram (@freshlycosmetics_es +760K) & LinkedIn (+29K)
  • LALOLA MARKETING
    Social Media Strategist & Community Manager
    SOCIAL NETWORKS
    March 2020 - Today (6 years and 5 months)
    Bilbao, Spain
    Creation, planning, and execution of communication and digital strategies for various companies.

    • Build the social media strategy based on set objectives, platform analysis, and identification of our buyer persona.
    • Social Media Audit
    • Design the content strategy to optimize engagement and implement an editorial calendar to manage and plan it.
    • Content creation on different social networks, working hand-in-hand with the Creativity and Graphic Arts team.
    • Management and control of social networks for the brands I am responsible for.
    • Continuous improvement based on analysis of social data/metrics and continuous learning of knowledge and best practices.
    • Communication with the client about social media content and adapting it to their convenience, always respecting KPIs, but also considering new trends and creative ideas of the moment for social media platforms.
    • Preparation and analysis of monthly and annual reports, both quantitative and qualitative, of the main KPIs of each platform and social media objectives.

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Education

  • Degree in Advertising and Public Relations
    University of the Basque Country
    2013
  • Wordpress - Website Creation
    Inatec
    2020
    Creación, gestión y optimización de páginas web - Entradas - Páginas - Medios - Contenido - Comentarios - Usuarios - Plugins - Temas

Skill set (24)

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