About Maissa
French
Native or bilingual
Experience
- Orange SA - Orange Digital VenturesSocial Media & Marketing Consultant | Former Marketing Manager at OrangeTECHOctober 2023 - October 2025 (2 years)Paris, FranceFormer marketing and business development manager at Orange, I now help brands and freelancers increase their visibility and attract clients through high-performing content strategies on Instagram and TikTok.At Orange, I contributed to the development of marketing strategies aimed at increasing visibility and customer acquisition, by managing communication actions and analyzing performance.Marketing campaign management/Visibility development / customer acquisitionDigital strategy/ performance analysisToday, I apply these methods to help my clients generate more visibility and sales through social media."Complete Instagram ManagementContent Creation (Reels, TikTok)Audit + Social Media Strategy
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Education
- Master 2 in Grande École Program specialized in Marketing Insights & Data AnalyticsParis School of Business2025Élaboration de stratégies marketing digitales orientées performance Création et gestion de contenu social media (Reels, TikTok, visuels) Analyse des données et optimisation des actions marketing (KPIs, insights) Construction d’une image de marque forte (branding, storytelling, identité visuelle) Méthodologie design thinking pour développer des concepts innovants Pilotage de projets marketing de la conception au lancement Maîtrise des outils créatifs (Canva, Photoshop) Approche centrée utilisateur et acquisition client Création de sites web (vitrine / e-commerce) Conception et mise en ligne de sites (WordPress, Shopify , wix) Optimisation de l’expérience utilisateur (UX) Structuration du contenu pour convertir les visiteurs en clients Montage vidéo court format (Reels, TikTok, contenu viral) Création de contenus visuels engageants pour les réseaux sociaux Retouche et optimisation photo (branding & identité visuelle) Adaptation des contenus pour maximiser la visibilité et l’engagement Storytelling visuel orienté conversion
Certifications
- Fundamentals of digital marketinggoogle2024