Freelancer profile translated to English.

Description

Building a visible brand is no longer just about being online.

I help brands develop their visibility, customer acquisition, and growth through marketing strategies that combine digital, content, and performance.

Throughout my career, I have worked in demanding international environments – notably at Accor – where I managed marketing projects from strategy to execution, with a strong focus on business results and brand experience.

I intervene in particular when:

• a brand lacks visibility or differentiation

• the digital presence does not truly reflect the experience or positioning

• marketing actions lack consistency or performance

• customer acquisition and engagement are stagnating

• a company wishes to structure or strengthen its marketing strategy

🚀 What I do:

• Marketing & Growth Strategy

• Brand Visibility & Positioning

• Digital Marketing & Customer Acquisition

• Content, Storytelling & Branding

• Performance Analysis & Optimization

🌍 International Experience: Asia • Middle East • Europe

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Accorhotels
Marketing Strategy & Digital Development Consultant
HOSPITALITY
February 2023 - May 2025 (2 years and 3 months)
Phuket, Thailand
• Managed marketing and digital strategy for several restaurants within 5-star Accor hotels in international markets.
• Developed digital visibility, customer acquisition, and brand positioning through strategies combining content, campaigns, and activations.
• Managed social media, digital campaigns, booking platforms, and offline marketing actions.
• Creative direction and content production (photo, video, storytelling, shoots, branding).
• Organized events, pop-ups, and influencer/media collaborations to enhance local and international visibility.
• Coordinated marketing campaigns with internal teams and external partners.
• Results: engagement growth up to +70%, customer conversion increase up to +25%, content reaching over 360K views.
Digital Marketing Strategy Content Marketing Branding Acquisition Strategy Marketing Strategy
DXC Technology
Digital Communication & Change Management Consultant
May 2022 - November 2022 (6 months)
Paris, France
• Participated in the deployment of an HR tool (HRIS) for a large public sector organization.
• Led digital communication and supported user adoption.
• Created and disseminated digital content: newsletters, guides, tutorials, videos, and communication materials.
• Organized seminars, webinars, and internal campaigns to enhance engagement and understanding of new tools.
• Coordinated cross-functional projects with internal teams and external service providers.
• Results: +75% participation in training and strong tool adoption among employees.
Digital Communication Digital Marketing Strategy Project Management Content Marketing Change Management
Moving Walls
Digital Marketing & Growth Strategy
November 2020 - August 2021 (9 months)
Kuala Lumpur, Malaysia
• Deployed digital marketing campaigns across multiple international markets (Europe & Asia).
• Managed campaigns from strategy to deployment with a focus on lead generation and brand visibility.
• Analyzed performance and continuously optimized marketing campaigns.
• Created digital and social media content to support activations and enhance engagement.
• Collaborated with various teams in an international B2B environment.
• Results: improved engagement (+20%) and conversion rate (+15%) through campaign optimization.
Digital Marketing Strategy Acquisition Strategy Content Marketing Performance Management