Maïssa Ghaouel

New to Malt but not to the profession 😉

I have 10 years of experience in communication, and I am currently working to develop my presence here.

To compensate for the lack of reviews on the platform, I can share recommendation letters from my former employers.

Consultant and trainer in marketing strategy, communication, and sales performance, I support organizations in optimizing their strategy, their teams, and their results.

With 5 years of experience leading the marketing and communication department of Human Appeal France, I contributed to increasing annual fundraising from €300,000 to over €10 million, by managing a multidisciplinary team and a budget of over €1 million.

I have also worked in various sectors — banking, insurance, automotive, and real estate — which allowed me to develop a cross-functional vision of marketing and business challenges.

I now offer tailor-made support in:

• Internal audit and structuring of marketing, digital, and sales teams

• Project management (specific campaigns, product launches, digital strategy redesign)

• Influence and 360° communication campaigns

• Digital marketing and multichannel content strategy (website - user experience, social media, newsletters, Facebook Ads, Google AdWords…)

• Management of reputational issues and development of strong, coherent brand images

🎯 Specificity:

I have in-depth knowledge of the halal market in France and Europe. I help brands wishing to address this audience to design authentic, inclusive, and effective strategies.

My approach is based on strategic vision, creativity, and rigorous execution, to transform ideas into concrete growth levers. Passion, pursuit of excellence, and exceeding objectives drive me.